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Seedtag Appoints Kartal Goksel as Chief Technology Officer

Retrieved on:

星期三, 二月 7, 2024

Internet, Research, SSP, Kargo, CNET, Retirement, Adtech (company), Paramount Streaming, Kartal, Göksel, Management

NEW YORK, Feb. 7, 2024 /PRNewswire/ -- Seedtag , the leading global contextual advertising company, announced today the appointment of Kartal Goksel as the company's Chief Technology Officer (CTO).

Key Points:

NEW YORK, Feb. 7, 2024 /PRNewswire/ -- Seedtag , the leading global contextual advertising company, announced today the appointment of Kartal Goksel as the company's Chief Technology Officer (CTO).
At Kargo, he served as the Chief Technology Officer, leading the development of the company's SSP.
"Kartal Goksel is an invaluable addition to our leadership team," said Jorge Poyatos, Co-CEO & Co-Founder of Seedtag.
"I'm thrilled to have Kartal taking on the role as Seedtag's new Chief Technology Officer.

Seedtag Appoints Kartal Goksel as Chief Technology Officer

Retrieved on:

星期三, 二月 7, 2024

Internet, Research, SSP, Kargo, CNET, Retirement, Adtech (company), Paramount Streaming, Kartal, Göksel, Management

LONDON, Feb. 7, 2024 /PRNewswire/ -- Seedtag , the leading global contextual advertising company, announced today the appointment of Kartal Goksel as the company's Chief Technology Officer (CTO).

Key Points:

LONDON, Feb. 7, 2024 /PRNewswire/ -- Seedtag , the leading global contextual advertising company, announced today the appointment of Kartal Goksel as the company's Chief Technology Officer (CTO).
At Kargo, he served as the Chief Technology Officer, leading the development of the company's SSP.
"Kartal Goksel is an invaluable addition to our leadership team," said Jorge Poyatos, Co-CEO & Co-Founder of Seedtag.
"I'm thrilled to have Kartal taking on the role as Seedtag's new Chief Technology Officer.

Kargo and Discover Expand Multicultural Content Amplifier Program to Provide Investment Infrastructure and Resources to Gold House, equalpride and PinkNews

Retrieved on:

星期三, 十二月 13, 2023

Marketing, Partnership, Kargo, MCA, PinkNews, E-commerce, Advertising, Investment, Creativity

Kargo and brand partner Discover are investing to support diverse content owners to grow their inventory to meet the needs of global brand advertisers.

Key Points:

Kargo and brand partner Discover are investing to support diverse content owners to grow their inventory to meet the needs of global brand advertisers.
Kargo’s Multicultural Content Amplifier program is a multi-tiered engagement approach that connects advertisers with multicultural-owned media.
Kargo’s Multicultural Content Amplifier program includes:
“Kargo and their publisher partners give us the ability to reach the diverse content creators and audiences we want to connect with.
Shifting our investments today shapes the abundance of advertising opportunities tomorrow,” said Jeannine Shao Collins, Chief Client Officer at Kargo.

Kargo Is Industry’s Only Scaled 100% Premium SSP According To Jounce Media

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星期一, 九月 18, 2023

Advertising network, MFA, Research, Investment, SSP, DSP, Renewable energy, Auction, Fourth, fifth, and sixth derivatives of position, Kargo

Kargo stands alone as the best inventory partner for brands looking to avoid sub-premium content.

Key Points:

Kargo stands alone as the best inventory partner for brands looking to avoid sub-premium content.
Kargo is the only scaled web SSP that ensures 100% of marketer investments trade through direct paths to premium supply,” said Chris Kane, Founder of Jounce.
As of early July, Jounce identified 19 SSPs including all major exchanges that had sales rights for at least 50% of premium web supply.
Among these, Jounce found, Kargo had the lowest exposure to sub-premium web supply:
This finding both validated Kargo’s commitment to premium supply and highlighted an opportunity to create the industry’s first 100% premium scaled SSP.

Akuity Launches Kargo - a New Open Source Project to Automate the Declarative Promotion of Changes Across Multiple Application Environments

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星期一, 九月 18, 2023

Professional Services, Data Management, Technology, Software, Venture Capital, Networks, Internet, UI, Argo, CI, Trematode life cycle stages, Multimedia, Running, Environment, Artifact, DevOps, Design, Publishing, Kargo

Akuity , provider of Kubernetes-native application delivery software powered by the Argo Project and enterprise support for this popular open source tool, announced a new open source tool - Kargo .

Key Points:

Akuity , provider of Kubernetes-native application delivery software powered by the Argo Project and enterprise support for this popular open source tool, announced a new open source tool - Kargo .
Its purpose is to implement change promotions across many application life cycle stages using GitOps principles.
Their new open source project is the next step in Kubernetes application delivery evolution aimed to provide stage-to-stage promotion using GitOps without bespoke automation or relying on CI pipelines.
“With Kargo we want to make environment progression a part of your continuous deployment process,” said Jesse Suen, CTO at Akuity.

Nexla Announces New Capability to Operationalize Data Clean Rooms

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星期二, 六月 27, 2023

Advertising, Instacart, Cognition and Neuroergonomics (CaN) Collaborative Technology Alliance, UI, CCPA, LiveRamp, Movement, Organization, GDPR, News, Automation, Cryptocurrency, Kargo, Snowflake

I am excited to see Nexla launch its support for data clean rooms, which make it easier for companies to set up and use a clean room with their partners," said Kartal Goksel, CTO of Kargo.

Key Points:

I am excited to see Nexla launch its support for data clean rooms, which make it easier for companies to set up and use a clean room with their partners," said Kartal Goksel, CTO of Kargo.
With Nexla, data producers can easily connect to virtually any data source, transform and clean the data, create ready-to-use data products and load the data in the clean room, making it available to external partners and customers.
"Nexla brings operational scale to the process of delivering data in their data clean rooms," said Tarik Dwiek, Head of Technology Alliances at Snowflake.
Nexla's clean room solution, which is built using the Snowflake Global Data Clean Room framework, offers three primary benefits:
Ability to use Nexla's no-code UI to quickly create ready-to-use data products from almost any data system, and then deliver data into a data clean room
"Nexla's mission is to simplify and streamline data engineering through automation, while maintaining the highest standards of security and compliance," said Saket Saurabh, CEO of Nexla.

Kargo Brings Innovative Video Advertising Products to APAC Market

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星期四, 六月 8, 2023

Advertising, Mercury, Research, E-commerce, Attention, Kargo, Mobile phone, Television, Video game, SEA, Adtech (company), Razorfish

With a 15.8% increase in video predicted in the region by Magna Global, quality video advertising solutions are in high demand.

Key Points:

With a 15.8% increase in video predicted in the region by Magna Global, quality video advertising solutions are in high demand.
Kargo has driven the advancements within the advertising industry and now has three new video solutions, delivering attention and purchase intent for brands.
With Kargo, we are confident that our video advertising is making an impact,” said Josh Chan at Razorfish.
We’re thrilled to offer our video advertising in APAC, where digital advertising, particularly video, is in a growth phase,” said Neill Pitt, the sales Director at Kargo APAC.

Cosmetic Executive Women (CEW) Hosts Annual Women's Leadership Awards

Retrieved on:

星期三, 四月 26, 2023

NEW YORK, April 26, 2023 /PRNewswire/ -- Cosmetic Executive Women (CEW) celebrated women and achievement Tuesday at the 2023 Women's Leadership Awards – a program that embodies CEW's mission to motivate, elevate, and advance female leaders who are shaping the beauty industry today.

Key Points:

NEW YORK, April 26, 2023 /PRNewswire/ -- Cosmetic Executive Women (CEW) celebrated women and achievement Tuesday at the 2023 Women's Leadership Awards – a program that embodies CEW's mission to motivate, elevate, and advance female leaders who are shaping the beauty industry today.
"I am absolutely thrilled to continue to honor these amazing, accomplished women through the CEW Women's Leadership Awards," said Carlotta Jacobson, CEW President.
"These awards reinforce the importance of recognition and opportunity for female leadership.
Without women, this business would not exist, and it is now more important than ever to showcase the valuable contributions of female leaders."

Kargo Partners With Snap to Develop Creative Science and a Dynamically Generated Product Catalog for E-commerce and Retail Advertisers

Retrieved on:

星期一, 三月 27, 2023

AI, Partnership, Strategic partnership, Kargo, Snap Inc., Creative Science Foundation, Commerce, Online shopping, Sales, Snap

The investment by both parties will build on existing Snap Dynamic Ads and Kargo Commerce capabilities, expanding the use of Kargo’s creative science platform and retail media tools to increase advertisers’ return on ad spend (ROAS).

Key Points:

The investment by both parties will build on existing Snap Dynamic Ads and Kargo Commerce capabilities, expanding the use of Kargo’s creative science platform and retail media tools to increase advertisers’ return on ad spend (ROAS).
Creative Science is Kargo’s approach to combining dynamically personalized design with a measurement feedback loop to optimize towards creative led outcomes.
Kargo’s expanded partnership with Snap brings a new wave of enhancements, features, and go-to-market collaboration tools for Snap advertisers.
Millions of people browse, shop and purchase on Snap, and we’ve seen first hand the performance that Snap can drive for advertisers.

Kargo Names Jennifer Pelino as Chief Strategy Officer

Retrieved on:

星期一, 二月 6, 2023

Digital, Marketing, Advertising, Publication, WARC, S. C. Johnson & Son, Dunnhumby, CTV, Mike Pelino, Kargo, ANA, ARF, Commerce, IRI, Growth, Research, Video game console

NEW YORK, Feb. 06, 2023 (GLOBE NEWSWIRE) -- Kargo announced today the addition of Jennifer Pelino as Chief Strategy Officer and a member of its Executive team.

Key Points:

NEW YORK, Feb. 06, 2023 (GLOBE NEWSWIRE) -- Kargo announced today the addition of Jennifer Pelino as Chief Strategy Officer and a member of its Executive team.
In her new role, Pelino will oversee Kargo’s go-to-market, media strategy, enablement and insights products.
Pelino joins in the midst of Kargo’s multi-year growth and transformation from a mobile to an omnichannel platform.
I’m excited to work with the team to shape their go-to-market and media strategy during this pivotal time,” said Jennifer Pelino.