Cloudinary Video Survey: Brands Struggle to Deliver Video-rich Experiences at Scale
Brands will struggle to scale their video usage and harness critical customer engagement opportunities if they can’t overcome post-production challenges according to the first Cloudinary Global Video Survey of web developers, marketers and other business leaders across 15 countries.
- Brands will struggle to scale their video usage and harness critical customer engagement opportunities if they can’t overcome post-production challenges according to the first Cloudinary Global Video Survey of web developers, marketers and other business leaders across 15 countries.
- The independent survey, commissioned by Cloudinary , found that while brands are increasingly reliant on video to build trust and confidence (78%) with their audiences, boost market awareness (65%), and drive purchases (54%) many struggle to deliver video at the scale today’s audiences demand.
- Surprisingly, brands face more challenges with creating video variants for different channels and devices (58%) than with creating original videos in the first place (46%).
- Despite the fact that brands employ video specialists (34% have 1-5 on staff), challenges still abound.