Afterpay

Younger U.S. Consumers Are Supporting Small Medium Businesses Through Afterpay

Retrieved on: 
星期二, 五月 14, 2024

Amidst challenging economic times, younger consumers made up the largest segment of those shopping small and medium sized businesses (SMBs) through Afterpay over the past year.

Key Points: 
  • Amidst challenging economic times, younger consumers made up the largest segment of those shopping small and medium sized businesses (SMBs) through Afterpay over the past year.
  • This is especially important for younger, conscious Americans, who want to engage with merchants that align with their values of transparency and flexibility, where Afterpay was recognized as one of the most trusted offerings among those who tried it.
  • Next-gen consumers are also choosing Afterpay to alleviate financial stress related to life moments including preparing for a baby or buying a home.
  • SMBs that partner with Afterpay have unlocked growth through increased average order value, reduced return rates, and increased brand relevance with next gen shoppers.

Rent the Runway Names Natalie McGrath Chief Marketing Officer

Retrieved on: 
星期三, 二月 28, 2024

“With a world-class marketer like Natalie McGrath at the helm of this iconic brand, I’m looking forward to seizing on the incredible growth opportunity I believe is ahead of us, and continuing to lead the category we created,” said Hyman. “We are focused on supercharging our market share by creating emotional and lasting connections with our core customers--and reaching net-new audiences. Natalie has proven time and again--with some of the world’s top brands--that this is where she excels, and I’m delighted to partner with her to drive RTR to the next level.”

Key Points: 
  • NEW YORK, Feb. 28, 2024 (GLOBE NEWSWIRE) -- Rent the Runway (RTR) today announced the appointment of Natalie McGrath as Chief Marketing Officer, effective March 4, 2024.
  • McGrath will oversee all aspects of the Rent the Runway customer journey, including brand and growth marketing, creative services, public relations, and customer service.
  • McGrath’s appointment comes at a pivotal time for Rent the Runway, which has spent the past several years shoring up critical aspects of the business.
  • The company is now focused on reigniting customer growth investments including brand and experiential marketing, lifecycle marketing and customer experience initiatives.

Leading Cold Therapy Wellness Brand Ice Barrel Launches "Ice Barrel 500", Most Insulated Cold Plunge Product on the Market

Retrieved on: 
星期二, 二月 20, 2024

SUGARCREEK, Ohio. , Feb. 20, 2024 /PRNewswire/ -- Ice Barrel, the leading innovator in accessible at-home cold therapy products, today announced the launch of its latest product, Ice Barrel 500. Introducing the next generation of the Brand's cold therapy solutions, the Ice Barrel 500 is an upright, spacious, chiller-ready cold therapy tool made to fit nearly every body type and space. The Ice Barrel 500 also raises the bar for cold therapy as the most insulated cold plunge product on the market. As the official cold therapy partner of the CrossFit Games, the all-new Ice Barrel 500 will be on location at the official 2024 CrossFit Open Announcements to provide recovery to all participating athletes.

Key Points: 
  • , Feb. 20, 2024 /PRNewswire/ -- Ice Barrel , the leading innovator in accessible at-home cold therapy products, today announced the launch of its latest product, Ice Barrel 500 .
  • Introducing the next generation of the Brand's cold therapy solutions, the Ice Barrel 500 is an upright, spacious, chiller-ready cold therapy tool made to fit nearly every body type and space.
  • The Ice Barrel 500 also raises the bar for cold therapy as the most insulated cold plunge product on the market.
  • Ultra-Durable: Just like the Ice Barrel 300 and 400, the Ice Barrel 500 is made from recycled plastic material that's extremely durable yet lightweight.

Square and Afterpay Sellers Hit Record-Breaking Black Friday and Cyber Monday With 70M Transactions

Retrieved on: 
星期二, 十一月 28, 2023

Over the Black Friday and Cyber Monday weekend, millions of Square and Afterpay sellers across the world set a new record with 70M transactions, up 14% from last year.

Key Points: 
  • Over the Black Friday and Cyber Monday weekend, millions of Square and Afterpay sellers across the world set a new record with 70M transactions, up 14% from last year.
  • All year-over-year data compares the Black Friday through Cyber Monday weekend of 2022 to 2023, and can also be viewed here .
  • Square found 108% more beauty and wellness sellers leaned into the shopping weekend by sending Black Friday and/or Cyber Monday discounts.
  • Buy Now, Pay Later (BNPL) transactions through Afterpay increased 19%, and Square sellers saw their Afterpay transactions grow 47%.

25Home Makes Premium Furniture Affordable, Proudly Announces Black Friday Sales

Retrieved on: 
星期一, 十一月 20, 2023

LOS ANGELES, Nov. 20, 2023 /PRNewswire/ -- Among dozens of furniture companies contesting the title of the brand with best Black Friday deals, 25Home stands out with exemplary deals, discounts, and products.

Key Points: 
  • LOS ANGELES, Nov. 20, 2023 /PRNewswire/ -- Among dozens of furniture companies contesting the title of the brand with best Black Friday deals, 25Home stands out with exemplary deals, discounts, and products.
  • 25Home is an California-based direct-from-manufacturer furniture brand committed to ensuring everyone looking for high-quality furniture can find it at affordable prices.
  • A broad spectrum of highly popular furniture products is included in these deals; from modern dining room sets and bedroom furniture to living room sets and accent chairs, customers can find a range of inexpensive top-grade furniture products at 25Home.
  • 25Home is reminding its customers that the Black Friday Sales Carnival event is in full swing lasting until 12.03. and is reminding buyers to use the exclusive promo code "BLACK" on their purchases.

Afterpay Partners with Rokt to Expand Ads Business and Offer Shoppers More Relevant Ecommerce Experiences

Retrieved on: 
星期四, 十一月 16, 2023

The partnership enables Afterpay to offer its ecommerce shoppers highly relevant offers at checkout, which creates a more relevant and engaging shopping experience while driving new revenue and deepening customer lifetime value.

Key Points: 
  • The partnership enables Afterpay to offer its ecommerce shoppers highly relevant offers at checkout, which creates a more relevant and engaging shopping experience while driving new revenue and deepening customer lifetime value.
  • Leveraging Rokt’s ecommerce solution, Afterpay and its thousands of retail partners, are empowered to deliver targeted, relevant and seamless advertising experiences to customers during the checkout flow.
  • "We are thrilled that Afterpay has chosen Rokt to provide their customers the most relevant shopping experiences possible," said Elizabeth Buchanan, Chief Commercial Officer of Rokt.
  • Both Afterpay and Rokt were originally founded in Australia, and so it is especially exciting to now be partners on the global stage."

Afterpay Inspires More Choice and Flexibility This Holiday Season

Retrieved on: 
星期二, 十一月 7, 2023

With the festive season upon us, Afterpay is making it easier for consumers to discover, shop, and save through its evolved commerce platform.

Key Points: 
  • With the festive season upon us, Afterpay is making it easier for consumers to discover, shop, and save through its evolved commerce platform.
  • Armed with Afterpay’s lineup of flexible payment solutions, consumers can access app exclusives, new brands, and in-person experiences this season.
  • With the bulk of shoppers planning to finish their holiday shopping in November, Afterpay invites consumers to retail activities that allow shoppers to celebrate the holidays their way throughout the season.
  • Consumers equipped with the Afterpay app can unlock exclusive holiday deals from participating Afterpay merchant partners such as DICK’s Sporting Goods, Nordstrom, PetSmart, Sephora, and Wayfair.

Nearly Half of BNPL Consumers Prefer Pay-in-4 Over Credit Cards as They Look for More Choice at Checkout

Retrieved on: 
星期三, 十月 25, 2023

Additionally, the report reveals that two in five American consumers use BNPL services, with Afterpay being the most trusted BNPL offering among those who had tried it.

Key Points: 
  • Additionally, the report reveals that two in five American consumers use BNPL services, with Afterpay being the most trusted BNPL offering among those who had tried it.
  • A majority of the BNPL customers surveyed believe that it helps provide an alternative to paying high-interest credit card debt (70%).
  • Customers who use Afterpay valued its BNPL services more, over three times higher than other BNPL providers in the survey.
  • The low cost and convenience of BNPL services over credit cards is especially favored by Afterpay customers.

Maurices Partners with Afterpay to Offer Seamless, Flexible Payment Option for Customers

Retrieved on: 
星期二, 十月 24, 2023

DULUTH, Minn., Oct. 24, 2023 /PRNewswire/ -- Maurices, a leading women's fashion retailer, announces a new partnership with Afterpay, a "Buy Now, Pay Later" (BNPL) solution. This collaboration will provide Maurices' customers with an easy way to pay for their online goods through four weekly installments, giving consumers more choice at checkout and creating a more seamless shopping experience.

Key Points: 
  • With the increasing consumer demand for flexible payments, Maurices has recognized the importance of providing more options to its customers.
  • "We believe that this partnership with Afterpay will help us attract new customers and enhance customer loyalty by providing greater flexibility and control over their payment options."
  • As customers continue to prioritize convenience and flexibility when shopping, this collaboration between Maurices and Afterpay comes at the perfect time – right before the holiday shopping season.
  • "We are thrilled to bring Maurices on board, offering their customers greater flexibility and more choice at checkout with Afterpay.

Afterpay Partners with Nift Networks to Launch Exclusive Rewards Program for 5M+ Customers

Retrieved on: 
星期四, 十月 19, 2023

Afterpay customers benefit from a curated selection of gifts from 12,000+ brands like SiriusXM, HelloFresh, Scentbird, Medterra, BJs, Allbirds, and restaurants and more.

Key Points: 
  • Afterpay customers benefit from a curated selection of gifts from 12,000+ brands like SiriusXM, HelloFresh, Scentbird, Medterra, BJs, Allbirds, and restaurants and more.
  • BOSTON, Oct. 19, 2023 /PRNewswire/ -- Afterpay , one of the global leaders in "Buy Now, Pay Later" payments, is proud to announce the launch of its exclusive rewards program in partnership with Nift Networks .
  • Through the enhanced rewards program and Nift's proprietary AI, Afterpay customers are matched with a curated selection of gifts provided by the 12,000 brands advertising on the Nift Network.
  • The partnership between Afterpay and Nift Networks offers an unparalleled rewards program that enhances the shopping experience for customers, while driving revenue for both brands.