Copa Sudamericana

Finance Brands and Sports Sponsorship. Is It Worth It? Leading financial marketing agency Contentworks investigates.

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星期三, 四月 17, 2024

LIMASSOL, Cyprus, April 17, 2024 /PRNewswire-PRWeb/ -- Very few events can give you the kind of exposure a sporting event can. Football undoubtedly takes the crown for the highest viewership, with 3.5 billion avid fans worldwide. That's massive brand exposure for finance brands. Plus, sports sponsorship is also about making a psychological connection. People don't just watch major sporting events, they interact on social media throughout. Statistics reveal that 80% of sports fans share their experience while watching live sports. And it's this exposure, reach and psychological connection that lures in finance brands. As the leading financial services marketing agency, we're looking at finance brands and sports sponsorship. Is it worth it?

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As the leading financial services marketing agency, we're looking at finance brands and sports sponsorship.
As the leading financial services marketing agency , we're looking at finance brands and sports sponsorship.
Contentworks Agency Niki Nikolaou
Visa is the official payment tech partner for the Olympics and Paralympics till 2032.
Contentworks Agency has wide experience building and implementing marketing campaigns for leading finance brands worldwide.

Sportradar Wins Major Bid for CONMEBOL Rights as Official Global Betting Partner

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星期三, 七月 5, 2023

Intelligence, Risk, Recopa Sudamericana, Government Service Insurance System, I&I, Season, North American Football Confederation, History, Copa Libertadores, Copa Sudamericana, Men Seeking Women, AI, CONMEBOL, Sport, Sportradar

SÃO PAULO, Brazil and ST. GALLEN, Switzerland, July 05, 2023 (GLOBE NEWSWIRE) -- Following a highly competitive selection process, the South American Football Confederation (CONMEBOL) today announces that it has selected Sportradar (NASDAQ: SRAD) as the successful bidder for exclusive global audio and video (AV) and betting data rights, that will enhance the accessibility and engagement of South American football for a broader global audience.

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Under the terms of the agreement, the rights encompass the major regional club tournaments organized by CONMEBOL, including the prestigious CONMEBOL Libertadores (Men's and Women's), CONMEBOL Sudamericana and CONMEBOL Recopa, for the next four seasons.
It also marks the first time that domestic AV betting rights for CONMEBOL club competitions are offered in the region.
“We are delighted that Sportradar has been selected as the official partner who can support the most historic club tournaments in South America,” said Carsten Koerl, global CEO, Sportradar.
The agreement between CONMEBOL and Sportradar commenced with the current season and covers the betting rights for CONMEBOL Libertadores U20, CONMEBOL Libertadores Futsal (Men's and Women's), and CONMEBOL Libertadores Beach Soccer.

SERENGETI ASSET MANAGEMENT STRENGTHENS POSITION IN LATIN AMERICAN SPORTS MARKET WITH INVESTMENT IN LIGA 1 PERU

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星期一, 六月 19, 2023

Sport, Partnership, Marketing, LFF, Copa Libertadores, Special, 2020 Liga 1 (Peru), Copa Sudamericana, Entrepreneurship, Liga 1

NEW YORK, June 19, 2023 /PRNewswire/ -- Serengeti Asset Management, a leading opportunistic investment firm, has announced its equity investment to centralize and grow the commercial and broadcast rights for Liga 1, the top flight football association in Peru.

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NEW YORK, June 19, 2023 /PRNewswire/ -- Serengeti Asset Management, a leading opportunistic investment firm, has announced its equity investment to centralize and grow the commercial and broadcast rights for Liga 1, the top flight football association in Peru.
Serengeti partnered with 1190 Sports and other investment partners to acquire a 30% stake in the commercial and broadcast rights of Liga 1.
These partnerships signify Serengeti and 1190 Sports' shared ambition to advance sports rights management in Latin America.
This investment in Liga 1 marks a significant step for Serengeti and 1190 Sports as they seek to solidify their presence in the Latin American sports market and ultimately develop the region's sports rights management landscape, bringing enhanced experiences to both fans and stakeholders alike.

EA SPORTS™ and CONMEBOL Strengthen Their Commitment to Football With Multi-Year Partnership Renewal

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星期三, 六月 7, 2023

View the full release here: https://www.businesswire.com/news/home/20230607005263/en/

Key Points:

View the full release here: https://www.businesswire.com/news/home/20230607005263/en/
The multi-year partnership renewal sees EA SPORTS continue as CONMEBOL’s exclusive Sports Video Gaming Partner, and will include additional support of grassroots football initiatives and sponsorship of CONMEBOL Club competitions.
Photo credit: EA SPORTS
The agreement will also enable both organizations to offer an unparalleled football experience to fans in the region, thanks to licensing integration of world renowned CONMEBOL competitions such as CONMEBOL Libertadores, CONMEBOL Sudamericana, CONMEBOL Recopa, and CONMEBOL eLibertadores.
"We are very pleased with the renewal of our partnership with EA SPORTS, a company that shares our commitment to expanding and developing South American football,” said Alejandro Domínguez, President of CONMEBOL.
By supporting CONMEBOL Evolución, EA SPORTS is furthering its goal of promoting the growth and development of football worldwide.

VIDAA, THE SMART TV OPERATING SYSTEM POWERING HISENSE, AND PARAMOUNT PARTNER TO BRING PARAMOUNT+ TO VIDAA VIEWERS IN CANADA AND LATIN AMERICA

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星期二, 六月 6, 2023

NEW YORK, June 6, 2023 /PRNewswire/ -- VIDAA, the leading smart TV OS powering Hisense, Toshiba, and other leading regional OEM brands, and Paramount (NASDAQ: PARA, PARAA) announced today a new partnership to bring Paramount+ to smart TVs powered by VIDAA in Canada and Latin America, including Brazil.

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The expanded partnership builds on VIDAA's initial launch of Paramount+ on VIDAA devices in the US in May 2022.
Nick Ruczaj, Vice President: Global Head of Content & Business Development at VIDAA states, "Canada and Latin America are incredibly important markets for VIDAA and we couldn't be more excited to be onboarding Paramount+ for our audiences.
VIDAA viewers in Latin America will also be able to access Paramount+ live sports coverage, including the English Premier League in Mexico and Central America, the CONMEBOL Libertadores cup across all Latin America and the CONMEBOL Sudamericana in Brazil.
The partnership with Paramount+ is part of VIDAA's global expansion strategy and its commitment to providing its viewers with the best content available.

GAN Announces Launch of Sports & iGaming in Mexico

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星期二, 一月 17, 2023

Entertainment, Technology, General Entertainment, Software, Internet, Casino, Gaming, Social media, Copa Libertadores, MLB, Formula One, GAN, Bookmaker, B2C, Recopa Sudamericana, Copa Sudamericana, LATAM, Athlete

Players can expect access to a unique and personal experience through leading products and local customer service.

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Players can expect access to a unique and personal experience through leading products and local customer service.
Endre Nesset, President of B2C for GAN, commented:
"We are thrilled to be live and operating in the regulated Mexican market and bringing the award-winning Coolbet brand to local players.
Thus far, our planned launch in Mexico has been asset-light, with limited marketing spend focused on targeted social media and digital campaigns, and plans to sponsor Mexican athletes and streamers to drive awareness.
We look forward to supporting our local partners as we grow our presence in this exciting market.”

Amstel welcomes new CONMEBOL Libertadores Femenina partnership as it extends its wider CONMEBOL partnership to champion inclusivity in football across South America until 2026

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星期三, 一月 11, 2023

Amstel’s sponsorship announcement in support of the CONMEBOL Libertadores Femenina is helping drive the global growth and popularity for women’s football shown by record breaking attendance at women’s football matches around the world.

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Amstel’s sponsorship announcement in support of the CONMEBOL Libertadores Femenina is helping drive the global growth and popularity for women’s football shown by record breaking attendance at women’s football matches around the world.
The brand has been partnered with CONMEBOL since 2017 and has been using this platform to celebrate inclusivity and welcomeness across the region.
As part of the renewed CONMEBOL Libertadores and new CONMEBOL Libertadores Femenina partnership, Amstel will be proudly selecting and awarding the women’s club tournaments’ ‘Most Socially Impactful Player’ with CONMEBOL.
The sponsorship extension applies to CONMEBOL Libertadores, CONMEBOL Libertadores Femenina, CONMEBOL Sudamericana and CONMEBOL Recopa Sudamericana, all from 2023 to 2026.

beIN SPORTS Renews Exclusive Rights for CONMEBOL Libertadores, CONMEBOL Sudamericana and CONMEBOL Recopa

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星期四, 十二月 22, 2022

MIAMI, Dec. 22, 2022 /PRNewswire/ -- beIN SPORTS and CONMEBOL announced today the renewal of the exclusive U.S. and Canada broadcasting rights for the most prestigious club tournaments in South America including CONMEBOL Libertadores, Copa Sudamericana and CONMEBOL Recopa. The renewal of this broadcast multiplatform deal will extend for four seasons of the competitions from 2023-2026.

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MIAMI, Dec. 22, 2022 /PRNewswire/ -- beIN SPORTS and CONMEBOL announced today the renewal of the exclusive U.S. and Canada broadcasting rights for the most prestigious club tournaments in South America including CONMEBOL Libertadores, Copa Sudamericana and CONMEBOL Recopa.
The agreement ensures new and existing soccer fans have access to premier sports content and entertainment through beIN SPORTS and beIN SPORTS en Español and the network's streaming platform beIN SPORTS CONNECT, as well as beIN SPORTS XTRA and beIN SPORTS XTRA en Español.
Through the addition of CONMEBOL Libertadores, CONMEBOL Sudamericana and CONMEBOL Recopa, which is the annual tournament between the winners of these top-tier club tournaments, beIN SPORTS builds on the network's expanding portfolio of major sports rights.
With the agreement, beIN SPORTS secures exclusive coverage and special programming opportunities including pre-and-post match analysis by renowned commentators.

EA SPORTS™ FIFA 23 Delivers Massive Opening Week

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星期三, 十月 12, 2022

Today, Electronic Arts Inc. (NASDAQ: EA) celebrated a record-breaking launch of EA SPORTS FIFA 23 with over 10.3 million players within the first week, signaling the biggest launch period in EA SPORTS FIFA franchise history.

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Today, Electronic Arts Inc. (NASDAQ: EA) celebrated a record-breaking launch of EA SPORTS FIFA 23 with over 10.3 million players within the first week, signaling the biggest launch period in EA SPORTS FIFA franchise history.
FIFA 23 is developed by EA Vancouver and EA Romania and is now available worldwide on PlayStation 5, Xbox Series X|S, PC, PS4, and Xbox One.
EA SPORTS FIFA 23 assets are available to download on the official EA press site at PRESS.EA.COM.
EA, EA SPORTS, and the EA SPORTS logo are trademarks of Electronic Arts Inc. FIFA and FIFA's Official Licensed Product Logo are copyrights and/or trademarks of FIFA.

EA SPORTS™ FIFA 23 Delivers the Most Complete Interactive Football Experience Yet, with HyperMotion2, Generational Cross-Play, Women’s Club Football, and Both Men's and Women's FIFA World Cups™

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星期五, 九月 30, 2022

View the full release here: https://www.businesswire.com/news/home/20220930005144/en/

Key Points:

View the full release here: https://www.businesswire.com/news/home/20220930005144/en/
With FIFA 23, were bringing fans everywhere the most immersive, authentic football experience ever in an EA SPORTS FIFA title, said Nick Wlodyka, SVP, GM of EA SPORTS FC.
Recently, EA SPORTS partnered with one of the worlds largest entertainment brands in Marvel to bring iconic football heroes to the pitch in FIFA 23 Ultimate Team.
Bolstered by dedicated HyperMotion2 capture with a professional womens team, the animation in FIFA 23 delivers womens football with complete authenticity, creating the most realistic experience yet.
EA, EA SPORTS, and the EA SPORTS logo are trademarks of Electronic Arts Inc. FIFA and FIFA's Official Licensed Product Logo are copyrights and/or trademarks of FIFA.