Firework Welcomes Matthew Lynch as New Global Head of Industry, Direct-to-Consumer
SAN MATEO, Calif. , March 29, 2022 /PRNewswire/ -- Firework, the leading live commerce and omni-channel digital transformation platform, today announced Matthew Lynch as its new Head of Industry, Direct-to-Consumer. The announcement is the latest in a series of high-profile appointments to emerge from the company's ongoing strategic leadership initiative.
- SAN MATEO, Calif., March 29, 2022 /PRNewswire/ -- Firework , the leading live commerce and omni-channel digital transformation platform, today announced Matthew Lynch as its new Head of Industry, Direct-to-Consumer.
- Before joining Firework, Matthew most recently served as Senior Vice President of Digital Shopping Experience for Albertsons Companies.
- While at Albertsons, Matthew relaunched the grocery retailer's mobile app experience to better serve customers, and led the development of an innovative, omni-channel meals program, "ReadyMeals."
- "And I'm certain that Firework will see no shortage of successes in the direct-to-consumer space with Matthew at the helm."