Omnicom Announces Enterprise-Wide Partnership with Firework
NEW YORK, April 11, 2022 /PRNewswire/ -- Omnicom Group Inc. (NYSE: OMC) today announced a partnership with Firework, the world's largest livestream commerce and shoppable video platform provider. The partnership will give clients across all Omnicom agencies access to Firework's enterprise suite of proprietary short-form video and livestreaming technology, delivering shoppable livestreaming video directly to brand websites.
- (NYSE: OMC) today announced a partnership with Firework , the world's largest livestream commerce and shoppable video platform provider.
- The partnership will give clients across all Omnicom agencies access to Firework's enterprise suite of proprietary short-form video and livestreaming technology, delivering shoppable livestreaming video directly to brand websites.
- Omnicom is the first agency holding company to form a strategic partnership with Firework and gain this level of access to its platform.
- Under the terms of the partnership, Omnicom will also have first-look access to Firework beta products and research.