Kao Releases Progress Reports on its ESG Strategy—the Kirei Lifestyle Plan
In April 2019, Kao established the Kirei Lifestyle Plan , which is an ESG strategy that includes 19 leadership action themes to achieve a sustainable and desirable way of living.
- In April 2019, Kao established the Kirei Lifestyle Plan , which is an ESG strategy that includes 19 leadership action themes to achieve a sustainable and desirable way of living.
- For Kao, Kirei not only encapsulates appearance, but also attitude—to create beauty for oneself, other people, and for the world around us.
- Our ESG strategy the Kirei Lifestyle Plan puts the consumer at its center, illustrating the direction of our action and setting ambition targets.
- In the Kao Sustainability Report 2024 , we share our progress in the three commitments of the Kirei Lifestyle Plan looking towards the year 2030, as well as new efforts to promote the Kirei Lifestyle.