Discount Tire and Major League Soccer Announce Multiyear Partnership in the U.S.
NEW YORK and SCOTTSDALE, Ariz., April 26, 2024 /PRNewswire/ -- Discount Tire, a leading retailer of tires and wheels, and Major League Soccer (MLS) today announced a new multiyear partnership in the U.S. Through this agreement, Discount Tire will be named the official tire retailer of MLS, the MLS All-Star Game presented by Target, and MLS Cup presented by Audi.
- NEW YORK and SCOTTSDALE, Ariz., April 26, 2024 /PRNewswire/ -- Discount Tire, a leading retailer of tires and wheels, and Major League Soccer (MLS) today announced a new multiyear partnership in the U.S.
- Through this agreement, Discount Tire will be named the official tire retailer of MLS, the MLS All-Star Game presented by Target, and MLS Cup presented by Audi.
- As part of this multiyear partnership, Discount Tire will integrate into MLS broadcasts and advertise on MLS Season Pass and FOX, feature in-stadium promotions, offer customer sweepstakes, and execute grassroots marketing and community outreach programs at many of Discount Tire's 1,200 stores across 39 states.
- "As a longtime fan that has witnessed the tremendous growth and interest in soccer in the U.S., I couldn't be more excited than to have Discount Tire named the Official Tire Retailer of MLS," said Michael Zuieback, executive chairman at Discount Tire.