EQS-News: PUMA delivers Q1 results fully in line with expectations
The launch of our first brand campaign in a decade was an important first step and the first results came in above our expectations.
- The launch of our first brand campaign in a decade was an important first step and the first results came in above our expectations.
- This resulted in an increased DTC share of 23.5% (Q1 2023: 21.3%), in line with expectations.
- Consequently, net income decreased by 25.5% to € 87.3 million (Q1 2023: € 117.3 million) and earnings per share amounted to € 0.58 (Q1 2023: € 0.78).
- In line with our expectations, the year 2024 has started with geopolitical and macroeconomic challenges as well as currency volatility.