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iQIYI Releases May Holiday Content Consumption Report, Showcasing Robust Viewer Engagement Across Genres

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星期四, 五月 9, 2024
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BEIJING, May 9, 2024 /PRNewswire/ -- On May 7, iQIYI, an innovative market-leading online entertainment service in China, released its viewership data and content trends for the May Day holiday (May 1-5). The data revealed a 12% sequential increase in total viewing time compared with the previous period, demonstrating strong viewer engagement across various genres, including drama series, films, variety shows, and sports programming.

Key Points: 
  • BEIJING, May 9, 2024 /PRNewswire/ -- On May 7, iQIYI, an innovative market-leading online entertainment service in China, released its viewership data and content trends for the May Day holiday (May 1-5).
  • The data revealed a 12% sequential increase in total viewing time compared with the previous period, demonstrating strong viewer engagement across various genres, including drama series, films, variety shows, and sports programming.
  • The holiday season witnessed a remarkable 37% sequential increase in the total viewing time for iQIYI's film channel, with Pegasus 2, Article 20, and YOLO claiming the top three spots.
  • The robust viewership of premium content across genres reflects iQIYI's dedication to delivering high-quality and diverse offerings.