GREAT AMERICAN MEDIA ANNOUNCES PARTNERSHIP WITH VIDEOAMP FOR AUDIENCE MEASUREMENT AND CURRENCY SOLUTIONS
NEW YORK, May 1, 2024 /PRNewswire/ -- Great American Media, the destination for inspiring content celebrating family, faith, and country, announced it has partnered with VideoAmp for ad buying measurement and data capabilities transacting on the company's linear channels, Great American Family and Great American Faith & Living.
- NEW YORK, May 1, 2024 /PRNewswire/ -- Great American Media, the destination for inspiring content celebrating family, faith, and country, announced it has partnered with VideoAmp for ad buying measurement and data capabilities transacting on the company's linear channels, Great American Family and Great American Faith & Living.
- "We are thrilled to partner with Great American Media to deliver advanced currency and measurement capabilities on behalf of their business as we approach this year's Upfront," said Bryan Goski, SVP Sell Side Revenue at VideoAmp.
- The industry has asked for a better measurement solution, and we are happy to lead the way in partnership with Great American Media."
- Great American Media joins the ranks of other prominent media companies leveraging VideoAmp for currency guarantees including Paramount, Warner Brothers Discovery, TelevisaUnivision, and NBC Universal among others.