Butterick

Ditto™ launches digital pattern projection, the first disruptive sewing technology in 160 years

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星期四, 二月 9, 2023

NEW YORK, Feb. 9, 2023 /PRNewswire/ -- Ditto™, a joint venture between JOANN (NASDAQ: JOAN) and SINGER®, launched the first-ever digital pattern projection system for home sewists that combines algorithmic intelligence with digital projection to make patterns paperless, customizable, and adaptable to specific body measurements – all in real time. This system is the first evolution of paper patterns since their invention in 1860. The Ditto platform will feature original Ditto patterns and options from major pattern producers.

Key Points: 
  • The Ditto platform will feature original Ditto patterns and options from major pattern producers.
  • The system:
    Creates a custom fit – Pattern dimensions adjust in real time using measurement inputs, reflecting the reality that no two bodies are the same.
  • Includes a digital sewing gallery (i.e., pattern library) – Hundreds of customizable Ditto patterns and more from top brands and indie pattern makers will be available at launch, with more added monthly.
  • These homespun options require ceiling or wall mounting, are not movable, and are highly challenging to calibrate for accurate pattern dimensions.