Infield

Q Mixers Announces A New Exclusive Cocktail For The Director's Room At Churchill Downs® Ahead Of The 150th Kentucky Derby®

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星期二, 三月 26, 2024
Kentucky Derby, Steakhouse, Sport, Partnership, History, Turf Club, Glass, Mixer, BEER, Tequila, Ice, Infield, Tequila Herradura, Liquor

BROOKLYN, N.Y., March 26, 2024 /PRNewswire-PRWeb/ -- Q Mixers, America's award-winning, premium mixer company committed to making your favorite drink instantly better, today unveiled the "Crown Mule" as an exclusive cocktail in the Churchill Downs Racetrack ("Churchill Downs") Director's room, a space known for hosting winning connections to celebrate Stakes race victories. In partnership with Churchill Downs and Tequila Herradura, the official tequila of the Kentucky Derby, the Crown Mule is crafted with Q TROPICAL GINGER BEER, Tequila Herradura Reposado and a splash of lime over ice, a winning cocktail for Derby Week and at-home party hosts.

Key Points: 
  • "Q Mixers is honored to join Churchill Downs and Tequila Herradura to celebrate such a storied and electric event like the Kentucky Derby," said Bob Arnold, chief executive officer of Q Mixers.
  • Additional thematic Q cocktails will be available for fans at the Q Mixers' bar space in the Infield.
  • Q Mixers recently announced a multiyear partnership with Churchill Downs, serving as the "Preferred Premium Mixer of the Kentucky Derby" at the Churchill Downs Racetrack.
  • "We are thrilled to partner with Q Mixers to provide a new cocktail offering for Kentucky Derby spectators near and far," said Kelley Kerger, senior brand manager at Tequila Herradura.

NEW KENTUCKY DERBY PARTNERSHIPS LET FANS CELEBRATE IN STYLE

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星期三, 四月 27, 2022
FTD, Red Bull, BMW 7 Series, Green room, Infield, Triple Crown, Commonwealth, Autumn, AIR, Collection, Leg, Licensee, Very important person, NBC, Woodford Reserve, BMW, Jackson Family Wines, White Claw Hard Seltzer, Run, Monogram, Ford Motor Company, Marketing, Multimedia, Industry, Partnership, Horse, First Ever, EVTOL, Nightclub, Entertainment, Fashion, Kentucky Oaks, Sport, Kentucky Derby, Longines

LOUISVILLE, Ky., April 27, 2022 /PRNewswire/ -- Churchill Downs Racetrack today welcomes an exciting lineup of new sponsors and licensees to the 148th Kentucky Derby, taking place on Saturday, May 7, including BMW of North America, Monogram, FTD, Red Bull and AIR.

Key Points: 
  • Bringing together world-class hospitality, high-end fashion and gourmet food, the Kentucky Derby seeks luxury and lifestyle partners to elevate the party experience and highlight Derby traditions in new ways.
  • The 2022 new Kentucky Derby sponsors and activations include:
    BMW of North America, the first-ever luxury auto partner of the Kentucky Derby and Churchill Downs, will showcase the all-new BMW 7 Series at the racetrack throughout Derby weekend, including the first-ever, fully electric BMW i7.
  • Black-owned brand Homme+Femme elevates the rich and historic traditions of the Kentucky Derby through the unique, modern lens of streetwear fashion.
  • The $3 million Kentucky Derby takes place on the first Saturday in May at historic Churchill Downs in Louisville, Kentucky.