Customer Loyalty Among Live TV Streamers Much Stronger Than Cable and Satellite Customers, J.D. Power Finds
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星期四, 九月 28, 2023
Telecommunications, Networks, Audio, Video, TV and Radio, Online, Technology, Mobile, Wireless, Entertainment, J.D. Power, Verizon Fios, DIRECTV, Hulu, SM, Television, Engineering, Cox Communications, YouTube TV, Xfinity, SCOLA (TV service), Spectrum, Mobile phone, Cable television, Communications satellite
The likelihood of live TV streaming customers switching services in the next year is just 12%, while the likelihood of cable and satellite customers switching is 21%, according to the J.D.
Key Points:
- The likelihood of live TV streaming customers switching services in the next year is just 12%, while the likelihood of cable and satellite customers switching is 21%, according to the J.D.
- Customer satisfaction for live TV streaming is higher across all seven factors in the study.
- Most notably satisfaction with cost of service, which is 156 points higher (on a 1,000-point scale) among live TV customers than among cable and satellite customers, given the cost for live TV streaming averages $69 per month vs. $113 per month for cable and satellite.
- YouTube TV ranks highest in the live TV streaming segment with a score of 795.