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iQIYI Releases May Holiday Content Consumption Report, Showcasing Robust Viewer Engagement Across Genres

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星期四, 五月 9, 2024
Collegiate summer baseball, Social media, Rapping, Wonder, UEFA, Sport, Keep Running, IPS, Traction, Conference, Golf, Pegasus 2, YOLO, Tennis, Pegasus, Multimedia, Knockout, UEFA European Championship, IQIYI, Growth, World Conference, Film industry

BEIJING, May 9, 2024 /PRNewswire/ -- On May 7, iQIYI, an innovative market-leading online entertainment service in China, released its viewership data and content trends for the May Day holiday (May 1-5). The data revealed a 12% sequential increase in total viewing time compared with the previous period, demonstrating strong viewer engagement across various genres, including drama series, films, variety shows, and sports programming.

Key Points: 
  • BEIJING, May 9, 2024 /PRNewswire/ -- On May 7, iQIYI, an innovative market-leading online entertainment service in China, released its viewership data and content trends for the May Day holiday (May 1-5).
  • The data revealed a 12% sequential increase in total viewing time compared with the previous period, demonstrating strong viewer engagement across various genres, including drama series, films, variety shows, and sports programming.
  • The holiday season witnessed a remarkable 37% sequential increase in the total viewing time for iQIYI's film channel, with Pegasus 2, Article 20, and YOLO claiming the top three spots.
  • The robust viewership of premium content across genres reflects iQIYI's dedication to delivering high-quality and diverse offerings.

iQIYI Launches Over 300 Titles at 2024 World Conference, Fueling Growth with Diverse Content and Robust IP Monetization

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星期四, 四月 25, 2024
IP, Collegiate summer baseball, Rapping, Wonder, UEFA, AI, Series, IPS, Partnership, Conference, Literature, Fearless, VR, Theatre, Golf, Tennis, Season, Multimedia, Detective, Creativity, UEFA European Championship, IQIYI, The Rap of China, Growth, Father, Industrial design

BEIJING, April 25, 2024 /PRNewswire/ -- iQIYI, an innovative market-leading online entertainment service in China, announced an exciting lineup of over 300 new titles across genres at the iQIYI 2024 World Conference held on April 23-24. The company also introduced two new drama series brands and forged multiple strategic partnerships aimed at fueling growth with its premium content offerings and IP development.

Key Points: 
  • The company also introduced two new drama series brands and forged multiple strategic partnerships aimed at fueling growth with its premium content offerings and IP development.
  • Yu GONG, Founder and CEO of iQIYI, highlighted the company's commitment to realism in content creation and delivering high-quality and diverse offerings.
  • Xiaohui WANG, Chief Content Officer at iQIYI, emphasized the company's steadfast commitment to fostering creative diversity and innovation among its studios.
  • Liu believes that AI-generated content should not be misinterpreted as competing with professionally produced content and user-generated content.

iQIYI Launches 'Art Films' Series, Celebrating Artistic Filmmaking and Global Masterpieces

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星期四, 四月 4, 2024
Cloud, Cannes Film Festival, IQIYI, Anatomy, Pingyao International Film Festival, Art, Golden Rooster Awards, Best Actress, Bohemian Rhapsody, Busan International Film Festival, Film industry

BEIJING, April 3, 2024 /PRNewswire/ -- On March 30, iQIYI, an innovative market-leading online entertainment service in China, announced the launch of its 2024 'Art Films' series.

Key Points: 
  • BEIJING, April 3, 2024 /PRNewswire/ -- On March 30, iQIYI, an innovative market-leading online entertainment service in China, announced the launch of its 2024 'Art Films' series.
  • This latest series features titles that have triumphed at prestigious film festivals globally, offering home viewers an easy access to world-renowned art films.
  • Since its inception in 2015, 'Art Films' series has set a precedent as the first distribution channel and the largest online platform in China dedicated to streaming high-quality art films from across the globe.
  • And also Off the Stage, a film presented by iQIYI that clinched the Best Actress award at the 36th Golden Rooster Awards.

iQIYI's 'Action Master' Season Unveils Diverse Charm of Martial Arts Films

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星期四, 三月 21, 2024
Cloud, QI, Culture, Horse, IQIYI, Eye, RMB, Internet, Interview, Humour, Multimedia, Martial arts, Film industry

BEIJING, March 21, 2024 /PRNewswire/ -- iQIYI, an innovative market-leading online entertainment service in China, has recently concluded the first season of 'Action Master,' showcasing the multifaceted allure of action movies. Throughout the season, iQIYI released four premium action films including Blocking the Horse, Eye for an Eye 2, Hunt the Wicked, and The Wild Blade of Strangers. These films not only pay homage to the venerable tradition of martial arts culture but also explore its contemporary relevance and novel expressions, while pioneering a groundbreaking multi-line distribution model for such movies.

Key Points: 
  • Throughout the season, iQIYI released four premium action films including Blocking the Horse, Eye for an Eye 2, Hunt the Wicked, and The Wild Blade of Strangers.
  • These films not only pay homage to the venerable tradition of martial arts culture but also explore its contemporary relevance and novel expressions, while pioneering a groundbreaking multi-line distribution model for such movies.
  • The 'Action Master' Season films by iQIYI offer a captivating and culturally rich experience for audiences of all ages and tastes.
  • Seamlessly blending traditional elements such as Chinese classical opera, oriental aesthetics, and martial arts tales, these films showcase the vibrant diversity of action and martial arts cinema.

iQIYI's 'To the Wonder' Selected for CANNESERIES, Marking the First C-Drama in Long Form Competition

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星期二, 三月 12, 2024
QI, Head, Wonder, IQIYI, Magnolia, Art, Berlin International Film Festival, PENG, Tapie, Canneseries, CITY, Love, Best Actress, BBC America, Language, Television, Film industry

This marks the first Chinese language long-form drama series to be selected in this competition since its launch in 2018.

Key Points: 
  • This marks the first Chinese language long-form drama series to be selected in this competition since its launch in 2018.
  • To the Wonder is set for its world premiere in Cannes on April 7, where it will vie for five major awards against seven other international series.
  • The nominated mini-series is an adaptation of the award-winning essay collection My Altay by Juan LI, a renowned Chinese essayist.
  • These achievements highlight iQIYI's dedication to creating high-quality content that resonates with global audiences and underscore its growing influence in the international entertainment industry.

iQIYI Expands Offline VR Immersive Theater into the Historic City of Xi'an, Merging IP, Technology, and Cultural Tourism

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星期三, 三月 6, 2024
Virtual reality, Senior, Multimedia, IPS, Culture, Tourism, Chang'an, City, IQIYI, Imperial Guard, IP, VR, Tang dynasty, Chinese New Year, Reproduction

BEIJING, March 6, 2024 /PRNewswire/ -- iQIYI, an innovative market-leading online entertainment service in China, recently launched its latest Virtual Reality (VR) immersive theater in Xi'an, Shaanxi province.

Key Points: 
  • BEIJING, March 6, 2024 /PRNewswire/ -- iQIYI, an innovative market-leading online entertainment service in China, recently launched its latest Virtual Reality (VR) immersive theater in Xi'an, Shaanxi province.
  • "Creating an amalgamation of IP, technology and cultural tourism in a modern and youthful way is the direction for the development of offline immersive entertainment."
  • Furthermore, the offline VR experience has synergistically boosted the online viewership of the associated drama series, demonstrating a unique, reciprocal operation model.
  • Encouraged by the success of its immersive VR projects, iQIYI is determined to expand the launch of immersive experiences across cities in China and beyond.

iQIYI Reports Booming Viewing Time Across Diverse Content, AI Search Usage Skyrockets by 470%

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星期一, 二月 19, 2024
Cloud, Eye, CMG, Multimedia, Move, Growth, Comedy, China Media Group, City, IQIYI, CNY, VR, Media Group, Chinese New Year, Horse

BEIJING, Feb. 19, 2024 /PRNewswire/ -- On February 19, iQIYI, an innovative market-leading online entertainment service in China, has released its report detailing the performance during the Chinese New Year (CNY) holiday period (Feb. 9 - Feb. 15), marking a period of remarkable growth and success. The data highlights a 175% increase in variety shows viewing time during the holiday compared to the pre-holiday period, and a nearly 400% viewing time surge of the hit drama Always on the Move, along with a 470% increase in AI search usage.

Key Points: 
  • The data highlights a 175% increase in variety shows viewing time during the holiday compared to the pre-holiday period, and a nearly 400% viewing time surge of the hit drama Always on the Move, along with a 470% increase in AI search usage.
  • For the fifth consecutive year, iQIYI has dominated the CNY holiday season with its highly anticipated drama series.
  • The data shows a remarkable 470% increase in AI search usage during the holiday period.
  • This surge in cultural tourism activities has concurrently boosted the viewing time of original drama series, resulting in an 11.2% increase in viewing time on iQIYI.

iQIYI Brings Original Malaysian Drama Hit 'Rampas Cintaku' to Global Audiences, Amplifying the Reach of Premium Asian Content

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星期五, 一月 26, 2024
Multimedia, Partnership, Attention, Communication, IQIYI, Growth, Film industry

Rampas Cintaku follows a young man grappling with debt who embarked on a transformative journey after various emotional and financial struggles.

Key Points: 
  • Rampas Cintaku follows a young man grappling with debt who embarked on a transformative journey after various emotional and financial struggles.
  • The streaming platform will continue to strengthen partnership with top creators in Malaysia such as MIG Productions and Infinitus amongst others to produce premium content.
  • Acclaimed series from the past, such as Story of Kunning Palace and Destined have ignited the passion of Malaysian drama enthusiasts.
  • With iQIYI's global expansion strategy and its commitment to producing local content for global markets, the platform continues to deliver premium content to audiences worldwide, while also bringing a rich variety of global content back to Chinese viewers.

Suspense Drama 'The Lonely Warrior' Sets New Records, Raising the Bar for iQIYI 'Light On Theater'

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星期五, 一月 5, 2024
Bad Kids, Multimedia, IQIYI, Tell No One, Theatre, Berlin International Film Festival, Violence, DAI, Perception, Death, Long Night, Empathy, Creativity, Film industry

After Cheng's release, he reunites with his former colleagues, who have since transitioned to ordinary lives, and together they embark on an unwavering quest for truth.

Key Points: 
  • After Cheng's release, he reunites with his former colleagues, who have since transitioned to ordinary lives, and together they embark on an unwavering quest for truth.
  • Against the backdrop of numerous hardships, they work to unravel the mysterious case and pursue the elusive suspect.
  • Ying DAI, senior vice president of iQIYI, and the chief producer of the series, highlighted that The Lonely Warrior is not just a standard suspense drama.
  • iQIYI's 'Light On Theater' series has emerged as a cornerstone of its suspense genre endeavors, injecting freshness and creativity into Chinese entertainment.

iQIYI Gains Attention with Theatrical Releases and Socially Impactful Storytelling

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星期五, 十二月 22, 2023
The Invisible Guest, Attention, Cyberbullying, Multimedia, IQIYI, Best Actress, Emotion, Golden Rooster Awards, Toxicity, Crime, Film industry

BEIJING, Dec. 22, 2023 /PRNewswire/ -- iQIYI, an innovative market-leading online entertainment service in China, has gained significant attention and acclaim for its recent theatrical releases in China and overseas.

Key Points: 
  • BEIJING, Dec. 22, 2023 /PRNewswire/ -- iQIYI, an innovative market-leading online entertainment service in China, has gained significant attention and acclaim for its recent theatrical releases in China and overseas.
  • These include crime films such as The Invisible Guest and Wolf Hiding, as well as the socially focused Trending Topic.
  • The Invisible Guest, presented by iQIYI PICTURES, has achieved 100 million RMB (approximately 14 million USD) box office gross in just four days, swiftly capturing moviegoers' attention following its highly anticipated release.
  • Furthermore, iQIYI's commitment and dedication to creating a positive societal impact through its content offering is highlighted in its recent theatrical release, Trending Topic.