SMIRNOFF INITIATIVE REIGNITES SOCIAL CONNECTIONS THROUGH CULTURAL ACTS AROUND THE WORLD
With a recent report indicating that 79% of 18-29 year-olds feel their emotional connections are weaker today than they were in the past[2], this new initiative aims to tackle feelings of disconnection and isolation around the world.
- With a recent report indicating that 79% of 18-29 year-olds feel their emotional connections are weaker today than they were in the past[2], this new initiative aims to tackle feelings of disconnection and isolation around the world.
- The venue was transformed to showcase some of the ways in which barriers found in the built environment of our social venues can be addressed.
- The initiative has spanned borders with interactive billboards in major global cities encouraging passers-by to get involved.
- At Smirnoff, we fundamentally believe that we're better when we're together, which is why these acts feel so important and relevant for today.