Triclocarban

INNISFREE Introduces Complete Rebrand to U.S. Market

Retrieved on: 
星期四, 三月 21, 2024

NEW YORK, March 21, 2024 /PRNewswire/ -- INNISFREE, a high-efficiency, nature-powered, vegan skincare brand today officially launches the global rebrand in the U.S. market inclusive of new packaging, new logo and new clean and cruelty-free formulas. This announcement coincides with news of doubling distribution at SEPHORA (US) doors - now in more than 1,200 brick-and-mortar store locations including full distribution at SEPHORA at Kohl's.

Key Points: 
  • "At the same time, we have seen a significant number of brands joining the clean and [nature-derived] skincare space.
  • INNISFREE notes the US as the priority Western growth market, doubling marketing investments in the region.
  • The most obvious aspect of the rebrand includes a packaging and logo update, utilizing the Active Green colorway, a hue developed by INNISFREE.
  • A green-tinted mineral sunscreen, with eight types of hyaluronic acid, squalane, and soothing cica, that protects while neutralizing visible redness.

Amour's Secrets Skincare Debuts New Luxury, Natural, Plant-Based Beauty Skincare Line in the U.S. Beauty Market

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星期三, 九月 14, 2022

"We're pleased to introduce five new natural, plant-based beauty skincare products that offer a complete skincare regimen derived from cruelty-free ingredients made of powerful antioxidants and polyphenols," said Ariadna Balaguer, founder & CEO of Amour's Secrets.

Key Points: 
  • "We're pleased to introduce five new natural, plant-based beauty skincare products that offer a complete skincare regimen derived from cruelty-free ingredients made of powerful antioxidants and polyphenols," said Ariadna Balaguer, founder & CEO of Amour's Secrets.
  • "As the beauty market continues to grow, we believe it's important that truly natural beauty products lead the way.
  • And I'm proud to introduce Amour's Secrets to the U.S. beauty market," said Balaguer.
  • Amours Secrets Skincare is a new luxury, plant-based, cruelty-free skincare brand based in Miami Beach, Fla.

e.l.f. Cosmetics Commits to 100% Clean Beauty

Retrieved on: 
星期二, 一月 25, 2022

The concept of clean beauty is a hot topic in beauty today with a lot of definitions circulating in the industry.

Key Points: 
  • The concept of clean beauty is a hot topic in beauty today with a lot of definitions circulating in the industry.
  • Cosmetics, clean beauty at squeaky-clean prices.
  • Were committed to making clean beauty accessible to every eye, lip and face, says Kory Marchisotto, Chief Marketing Officer for e.l.f.
  • Beauty, There are a lot of misconceptions around clean beauty.

Bespoke Beauty Brands, LLC Launches Next Generation Men’s Beauty Brand, Mai Johnson & Company

Retrieved on: 
星期一, 八月 16, 2021

(Photo: Business Wire)

Key Points: 
  • (Photo: Business Wire)
    This venture marks the first mens beauty brand and the third overall brand to roll out under the BBB umbrella.
  • Mai Johnson & Company is the next generation of mens beauty, shares Toni Ko, the entrepreneur behind Bespoke Beauty Brands, LLC.
  • As such, Mai Johnson & Company was created to address mens skin issues correctly, with an emphasis on hydration and moisturization.
  • Launched in 2019, Bespoke Beauty Brands is the new-age beauty incubator, restructuring the beauty business one brand at a time.