LARGEST ONLINE ASIAN MARKETPLACE, YAMI, ANNOUNCES $50M SERIES B TO ACCELERATE EXPANSION
LOS ANGELES, March 30, 2022 /PRNewswire/ -- Yami, a leading direct-to-consumer marketplace for Asian food essentials, products, and household goods in North America – today, announced a $50 million Series B co-led by Altos Ventures and Balsam Bay Partners with participation from J.P. Morgan and Series A lead investor GGV Capital. Yami is utilizing this funding to speed up delivery times, broaden product offerings, enhance vendor support on the platform, and invest in technology to strengthen the supply chain to meet growing demand.
- Yami aims to provide both Asian Americans and other Americans interested in Asian culture with an authentic offering of Asian culture, tradition, and products.
- Since launching in 2013, Yami has provided customers with the nation's largest, most current, and impressive selection of Asian goods.
- "During my time as a foreign student living in the Midwest, I experienced the difficulties of finding and purchasing my favorite Asian products.
- "As a result, Yami has become one of the largest online providers of Asian products in North America.