Permutive Partners With PubMatic to Streamline Demand for First-Party Data
The result is scalable and streamlined demand for publisher first-party data.
- The result is scalable and streamlined demand for publisher first-party data.
- As consumers opt-out of third-party tracking for advertising, the partnership answers an overwhelming market demand for first-party solutions that deliver addressability at scale while using consumers data responsibly.
- Publishers can unlock demand from advertisers via PubMatics Connect while maintaining absolute control of their first-party data.
- PubMatic Connect is an industry-leading addressability solution that brings together a portfolio of leading-edge partners like Permutive, said Andrew Baron, SVP, Addressability and Marketplace at PubMatic.