Channel99 Debuts to Enable B2B Marketers the Ability to Measure and Benchmark the Performance of Channels and Vendors
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星期三, 十一月 30, 2022
SAN FRANCISCO, Nov. 30, 2022 /PRNewswire/ -- Channel99 today announced the launch of a new marketing technology for B2B marketers to identify the vendors and channels that effectively drive high-quality website traffic from accounts in a company's total addressable market (TAM). By integrating vendor spend data to measure marketing's investment efficiency, Channel99's solutions enable businesses to level the playing field and understand which vendors and channels predictably impact the business outcomes most important to B2B marketers, like positively influencing pipeline and lowering customer acquisition costs.
Key Points:
- "With investments across hundreds of vendors and channels, the industry desperately needs a single source of truth to consistently measure the efficacy of their efforts.
- Channel99's launch offering includes a free mobile app that enables marketers to benchmark the performance of their digital channels against industry averages.
- Channel99 is a B2B performance marketing platform that unites marketing and finance teams to more effectively improve the value of marketing investment.
- Pioneering the next wave of B2B marketing, Channel99 provides the industry's only solution for measuring the quality of the channels generating pipeline.