The Lottery of the Future: How digital technology will transform experience and impact
LUCERNE, Switzerland, April 3, 2024 /PRNewswire/ -- Growing demands for businesses to demonstrate that they are purposeful, accountable and worthy of trust will combine with new digital technologies to transform the experience and impact of lotteries in the coming decade, according to a new report published today by Allwyn, the leading multi-national lottery operator. Global lottery sales are expected to grow to more than half a trillion US Dollars by 2035, and by more than 40% compared with 2025, according to H2 Gambling Capital.
- Working with The Future Laboratory, a strategic foresight consultancy, Allwyn has produced the industry's first in-depth analysis of the future lottery experience.
- In The Future of Lottery: A Game for Change, experts say that lotteries are well positioned to meet the expectations of the consumers of 2035.
- The report outlines a number of ways in which lotteries could innovate to improve the player experience.
- Multi-national lottery operators have the opportunity to build links and communities between players and causes that transcend traditional geographic boundaries.