The majority (57%) of Canadians want to improve their gut health, but don't know how.
In response to the consumer demand for clarity around tangible actions that can improve gut health, Activia has today launched the Gut Health Challenge which aims to promote education on how to take care of the gut.
- In response to the consumer demand for clarity around tangible actions that can improve gut health, Activia has today launched the Gut Health Challenge which aims to promote education on how to take care of the gut.
- With dietary choices affecting gut health, 93% often consider gut health when choosing what to eat.
- Recognizing the significant role of physical activity in promoting gut health, 60% of Canadians are aware of the beneficial link between yoga and improved gut health.
- This included a new Gut Health Challenge campaign aimed at building a good gut health routine which includes Activia yogurt.