Yakult, IKEA, and CoCo are among the Global Winners of the 2023 - 2024 World Branding Awards

The 17th edition of the World Branding Awards honoured the success and achievements of some of the World’s Best Brands as National, Regional, and Global Winners.

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星期四, 十二月 7, 2023
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摘要
Key Points: 
  • The 17th edition of the World Branding Awards honoured the success and achievements of some of the World’s Best Brands as National, Regional, and Global Winners.
  • The 2023 - 2024 World Branding Awards saw over 1,500 brands from more than 40 countries nominated as “Brand of the Year”.
  • The prestigious Award Ceremony was held at the home of the awards, Kensington Palace, United Kingdom.
  • The World Branding Awards is the premier awards of the World Branding Forum, a registered non-profit organisation.


The 17th edition of the World Branding Awards honoured the success and achievements of some of the World’s Best Brands as National, Regional, and Global Winners. The 2023 - 2024 World Branding Awards saw over 1,500 brands from more than 40 countries nominated as “Brand of the Year”. Of these, less than 200 were declared Winners.

The prestigious Award Ceremony was held at the home of the awards, Kensington Palace, United Kingdom. It welcomed over 100 guests worldwide and was hosted by acclaimed television presenter, David Croft.

Global winners who proved excellence and impeccable branding in their industry include Sunsilk (United Kingdom), Yakult (Japan), IKEA (Sweden), CoCo (Taiwan), and The Body Shop (United Kingdom).

National Tier winners include Airland (Hong Kong), FERN-D (The Philippines), Munchy’s (Malaysia), Cine Yelmo (Spain), Pertamina (Indonesia), Boots (United Kingdom), Fullon Hotels & Resorts (Taiwan), Royal Umbrella (Thailand), Safaricom (Kenya), Sukiya (Japan), Blacklist Coffee Roasters (Australia), and Sokos Hotels (Finland), to name a few.

Only 14 brands were selected to receive the Regional Tier award this year, including Nippon Rent-A-Car (Japan), GIG (Kuwait), MR.DIY (Malaysia), Optical 88 (Hong Kong), M-150 (Thailand), HECOM (Hong Kong), and VITADAY (Thailand). These brands were voted as consumers' favourites in 4 or more countries across 3 or more areas in a specific geographic region.

“This is a celebration of the continuous efforts that is vital to building outstanding brands. To stay relevant as a brand, brands must build an image that resonates and lasts. This means not only building up a culture and community around the brand through marketing, but also ensuring that all generations continue to find the brand interesting,” said Mr Richard Rowles, Chairman of the World Branding Forum.

More than 150,000 consumers participated in the nomination process globally this year. On average, there are only 5 winning brands in each country, proving that winning a World Branding Award is a remarkable accomplishment.

For more information and the full list of winners, visit awards.brandingforum.org.

ABOUT WORLD BRANDING AWARDS

The World Branding Awards is the premier awards of the World Branding Forum, a registered non-profit organisation. The awards recognise the achievements of some of the world’s best brands.

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