DOVE, TOGETHER WITH ITS COMMUNITY, UNITES FOR #THEFACEOF10 CAMPAIGN TO PROTECT GIRLS' SELF-ESTEEM FROM ANTI-AGING SKINCARE PRESSURES
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Monday, March 4, 2024
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ENGLEWOOD CLIFFS, N.J., March 4, 2024 /PRNewswire/ -- More than ever, young girls are being exposed to adult skincare content, and it's creating societal pressure for them to adopt unnecessary anti-aging skincare regimens before they've even grown up.
Key Points:
- The anti-aging skincare trend can foster premature appearance anxiety in young girls, which can negatively impact their self-esteem – now and in the future.
- "As a mom to two young girls, it makes me think differently about skin care for younger girls," says Barrymore.
- However, now there is a huge skin care movement directed at all ages, and some of the products on trend happen to be anti-aging.
- *Note: Other gender identities and non-binary respondents were surveyed but are not reported due to the limited sample sizes.