BLONDS


Associated tags: Collection, Food, MSRP, Commerce, Starrett–Lehigh Building, LaQuan Smith, Walking, RXR, Celebrity, Hairstyle, Personality, Empowerment, Life, Individual, NYFW, New York Fashion Week, Weightless, Blond, Fashion design

TRESemmé Plans 17th Consecutive Year as the Official Hair Care Sponsor of New York Fashion Week, Including Collaborations with Becky G, The Blonds, and More

Retrieved on: 
Thursday, February 8, 2024
Collection, Personality, Blond, Weightless, Marketing, New York Fashion Week, NYFW, Individual, Life, Empowerment, Hairstyle, Food, Celebrity, RXR, Walking, LaQuan Smith, Starrett–Lehigh Building, Commerce, MSRP, Fashion design

ENGLEWOOD CLIFFS, N.J., Feb. 8, 2024 /PRNewswire/ -- For nearly two decades, TRESemmé has been delivering flawless hair looks to the runways of New York Fashion Week. Now in its 17th consecutive year as a preeminent sponsor, America's #1 hair care and styling brand — which includes America's #1 hairspray — will continue its legacy of equipping designers with professional stylists and salon-quality products. The Fall/Winter 2024 season will be one to remember, with new product launches from the Keratin Smooth Weightless Collection, dynamic collaborations with esteemed designers and multi-platinum singer Becky G, and even a hair-raising, on-the-runway moment that's guaranteed to leave people talking. 

Key Points: 
  • In celebration of the iconic collection's 10th anniversary, the brand has refreshed its beloved line for all hair types.
  • Four new weightless stylers will bring salon quality innovation to mass haircare products, including the Silky Shine Spray, a soon-to-be stylist sensation.
  • New products join the pros' longtime, not-so-secret secrets like the Silk Serum, Heat Protection Spray, and Shampoo and Conditioner.
  • The digital destination of NYFW is NYFW.com, the go-to for exclusive designer content, live streamed fashion shows, cultural programming, and commerce surrounding New York Fashion Week.