FAIRCLOTH

Spiro™ Explores AI and AR for Empathy and Engagement with IBM, Chobani at Brand Innovators' Leadership in Brand Marketing Summit at SXSW

Retrieved on: 
Tuesday, March 12, 2024
NRF, EVP, Chobani, SXSW, AI, IBM, Marketing, System, Aloe, Tourism

AUSTIN, Texas, March 12, 2024 /PRNewswire/ -- Spiro™, a leading global brand experiential agency, discussed how today's brand marketer can strategically approach AI and AR for impactful experiential marketing at Brand Innovator's Leadership in Brand Marketing Summit at SXSW on March 9.

Key Points: 
  • AUSTIN, Texas, March 12, 2024 /PRNewswire/ -- Spiro™, a leading global brand experiential agency, discussed how today's brand marketer can strategically approach AI and AR for impactful experiential marketing at Brand Innovator's Leadership in Brand Marketing Summit at SXSW on March 9.
  • A second session, moderated by Spiro's EVP, Strategy & Measurement, Dane Aloe, featured Chobani's VP, Creative Production, exploring how brands can enhance engagement through AR and generative AI.
  • "In the right context, AI has the transformative potential to create brand activations that spark genuine emotionality," said Faircloth.
  • "What's exciting is seeing real-time examples and results of brand marketing experimentation with AI and AR, both creatively and operationally," said Aloe.

Spiro™ Explores AI and AR for Empathy and Engagement with IBM, Chobani at Brand Innovators' Leadership in Brand Marketing Summit at SXSW

Retrieved on: 
Tuesday, March 12, 2024
NRF, EVP, Chobani, SXSW, AI, IBM, Marketing, System, Aloe, Tourism

AUSTIN, Texas, March 12, 2024 /PRNewswire/ -- Spiro™, a leading global brand experiential agency, discussed how today's brand marketer can strategically approach AI and AR for impactful experiential marketing at Brand Innovator's Leadership in Brand Marketing Summit at SXSW on March 9.

Key Points: 
  • AUSTIN, Texas, March 12, 2024 /PRNewswire/ -- Spiro™, a leading global brand experiential agency, discussed how today's brand marketer can strategically approach AI and AR for impactful experiential marketing at Brand Innovator's Leadership in Brand Marketing Summit at SXSW on March 9.
  • A second session, moderated by Spiro's EVP, Strategy & Measurement, Dane Aloe, featured Chobani's VP, Creative Production, exploring how brands can enhance engagement through AR and generative AI.
  • "In the right context, AI has the transformative potential to create brand activations that spark genuine emotionality," said Faircloth.
  • "What's exciting is seeing real-time examples and results of brand marketing experimentation with AI and AR, both creatively and operationally," said Aloe.

BiggerPockets Podcast Network Moves to Cumulus

Retrieved on: 
Thursday, December 21, 2023
Knowledge, Real estate, CMLS, Great Smoky Mountains, Economics, Woman, Market, Cumulus Media, Estate, Education, Room, Property management

NEW YORK, Dec. 21, 2023 (GLOBE NEWSWIRE) -- Cumulus Media (NASDAQ: CMLS) today announced that the podcasts from BiggerPockets, the leading network and community in the real estate investing space, join the Cumulus Podcast Network. BiggerPockets helps those interested in finding financial freedom through real estate investing by providing useful tools, education, and support with their network of six podcasts that garner more than four million downloads each month, with two of the top-20 ranking podcasts. The Cumulus Podcast Network markets and monetizes the BiggerPockets podcasts.

Key Points: 
  • NEW YORK, Dec. 21, 2023 (GLOBE NEWSWIRE) -- Cumulus Media (NASDAQ: CMLS) today announced that the podcasts from BiggerPockets, the leading network and community in the real estate investing space, join the Cumulus Podcast Network.
  • The Cumulus Podcast Network markets and monetizes the BiggerPockets podcasts.
  • BiggerPockets Real Estate Podcast is the #1 real estate investing podcast and the network’s largest and longest-running podcast, breaking down real estate investing strategies that work—from deep-dive interviews to coaching calls, news analysis, and more.
  • Hosted by David Greene and Rob Abasolo, the podcast drops every Monday, Wednesday, and Friday.