Klarna's annual trend report reveals 'Fandom Fashion' as a key shopping theme for 2023 as consumers celebrated the year of Beyoncé, Taylor Swift and Barbie, among others
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Thursday, November 30, 2023
NEW YORK, Nov. 30, 2023 /PRNewswire/ -- Today, Klarna, the AI powered payments network and shopping assistant, released its second annual trend report, 'The Checkout', which provides a review of consumer trends over the past year. Based on products U.S. shoppers checked out of their shopping carts in 2023, the report identified 'Fandom Fashion' as one of the top themes of the year, driven by the year's most dominant pop culture moments including Beyoncé's Renaissance Tour, Taylor Swift's Eras Tour and the Barbie movie.
Key Points:
- "Fashion and beauty have always played a central role in live music performances simply because it adds an extra dimension to the music.
- The final theme in Klarna's report, 'Host With the Most', captures the growing interest in at-home hosting.
- 'Life Maximized' is Klarna's second annual end-of-year trend report, highlighting the year's most unique and culture-driven trends.
- The information is from online purchases with Klarna in the US, UK, Germany, Sweden, Spain, France, Italy, and Poland January 2023 to September 2023.