Norrøna, a Legendary Norwegian Brand Opens Its New Immersive and Inspiring Headquarters in Lysaker
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Wednesday, November 8, 2023
OSLO, Norway, Nov. 8, 2023 /PRNewswire/ -- Norrøna, the family-owned Norwegian adventure travel company and manufacturer of high-end outdoor apparel and outerwear, today unveiled a revolutionary global headquarters. The iconic brand welcomes a diverse international guestlist to the grand opening of the space, which sprawls 8,200-square-feet and includes Norrøna's largest and most immersive store to date, a flexible modern event space, and the company's newest venture into the restaurant industry, with the new Nordic-concept, Naturen Brasserie.
Key Points:
- "We said that we can create the most impressive, coolest retail concept in the world if we were given the right framework conditions.
- And now we have," Jørgen Jørgensen, said Norrøna's fourth generation CEO and owner.
- Towering at more than 16 feet tall, an iconic color wall made entirely of Gore-Tex makes a statement right at the entrance.
- For media inquiries, please reach out to Rob Steffens, [email protected]
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