R.W. Knudsen Family

TruRoots Company's R.W. Knudsen Family Beverages Announces New Lower Sugar, Lower Calorie Juice Line

Retrieved on: 
Wednesday, March 22, 2023

DEDHAM, Mass., March 22, 2023 /PRNewswire/ -- TruRoots Company, owner of sustainably sourced beverages, sauces and grain-based foods, has announced a new line of lower sugar, lower calorie juice beverages from R.W. Knudsen Family that contain no sucralose or high corn fructose syrup and have up to 75% less sugar than the average fortified juice beverage1. The lineup of eight delicious flavors, including organic options, such as Tart Cherry, Cranberry, Tropical Blend and Mango Passionfruit, are available nationwide.

Key Points: 
  • DEDHAM, Mass., March 22, 2023 /PRNewswire/ -- TruRoots Company, owner of sustainably sourced beverages, sauces and grain-based foods, has announced a new line of lower sugar, lower calorie juice beverages from R.W.
  • Knudsen Family that contain no sucralose or high corn fructose syrup and have up to 75% less sugar than the average fortified juice beverage1.
  • Knudsen Family's premium Lower Sugar, Lower Calorie juice beverages are available in 48-ounce bottles at Kroger stores with a suggested retail price of $3.49.
  • 1Per 8 oz: our Organic Cranberry Juice Beverage 5g sugar and 35 calories, Average unfortified juice beverage 25g sugar and 110 calories.

Venerable Natural & Organic Juice Leader R.W. Knudsen Family Flexes Juice Versatility & Accessibility with There's a Juice for That™

Retrieved on: 
Tuesday, March 21, 2023

DEDHAM, Mass., March 21, 2023 /PRNewswire/ -- R.W. Knudsen Family, a pioneer in natural and organic fruit and vegetable juices, has launched its first-ever national advertising campaign, "There's a Juice for That™" designed to showcase real-world scenarios in which consumers turn to juice for self-care. From jumpstarting the day with an antioxidant blend to beet juice post-workout, to tart cherry juice before bed, R.W. Knudsen Family's assortment of more than 50 shelf-stable juice beverages spans may need states.

Key Points: 
  • Knudsen Family, a pioneer in natural and organic fruit and vegetable juices, has launched its first-ever national advertising campaign, "There's a Juice for That™" designed to showcase real-world scenarios in which consumers turn to juice for self-care.
  • From jumpstarting the day with an antioxidant blend to beet juice post-workout, to tart cherry juice before bed, R.W.
  • Knudsen Family's assortment of more than 50 shelf-stable juice beverages spans may need states.
  • The multi-channel campaign includes a mix of agency, creator and influencer-sourced content to bring the brand story to life.