City Of Las Vegas Launches "Down for Anything" Multi-Media Campaign Promoting Downtown Las Vegas' Ethos of Opportunity, Inclusiveness
Retrieved on:
Friday, January 13, 2023
LAS VEGAS, Jan. 13, 2023 /PRNewswire/ -- At the 2023 State of the City address, Mayor Carolyn G. Goodman announced the launch of a new multi-media campaign, "Down for Anything." Funded by a federal grant from The American Rescue Plan as part of the city's recovery effort, the campaign features video and photos of more than 40 downtown Las Vegas influencers, community and business leaders to illuminate the area's diversity, inclusiveness and ethos of opportunity.
Key Points:
- The hope is that the campaign will stimulate a renewed interest in the downtown as the community recovers from the pandemic.
- The multi-media pieces illustrate that the heart of Las Vegas is not only a place for fun, but also a great place to grow a business and to live.
- "The diverse group of individuals featured in the campaign speak authentically and from experience about downtown Las Vegas as a judgement-free zone and a place rich with opportunity and vibrancy."
- "Downtown Las Vegas is a place wide open for business, pleasure, opportunity and reinvention," Robertson said.