Hypernatural® Launches Eco-Luxury Apparel Backed by Proprietary Materials
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Wednesday, October 19, 2022
ELM GROVE, Wis., Oct. 19, 2022 /PRNewswire/ -- Hypernatural®, the eco-luxury menswear brand Made Better by Nature®, announced today the launch of its one-of-kind apparel made from naturally performing material with no virgin polyester, plastics, chemical dyes, or harmful petrol chemicals. Hypernatural relies on sustainable materials such as Jade stone and crab shells, blended with the world's best cotton, Supima®, to deliver apparel that is super soft, uniquely cool-to-the-touch and odor free. Additionally, Hypernatural relies on the world's only 100% recycled spandex, Creora® Regen, for comfort and movement.
Key Points:
- Hypernatural shirts feature a magpie logo as its totem, signaling a new generation of luxury is here.
- Hypernatural polos have been tested and shown to work well throughout several days of use, as they are odor resistant and require less laundering, which adds to a longer lifespan.
- The length of the fiber produces smoother, cleaner yarns that result in a softer, more breathable fabric that resists pilling.
- Hypernatural has always been inspired by the genius of nature and a natural materials revolution they are helping to build.