LA Metro Partners with Strive Well-Being Inc. for Innovative Transit Ambassador Program as a Strategy to Improve the Customer Experience, Increase Ridership, and Reinforce Public Safety
Retrieved on:
Wednesday, August 17, 2022
Metro is contracting with Strive, a reputable and experienced wellness and community health partner, to implement and manage a diverse team of transit ambassadors.
Key Points:
- Metro is contracting with Strive, a reputable and experienced wellness and community health partner, to implement and manage a diverse team of transit ambassadors.
- The program is part of Metro's plan to bring non-law enforcement representatives to improve the customer experience, reinforce public safety, and increase ridership on its transit system.
- This program is the first of its kind in the region, and will employ 300+ ambassadors from diverse L.A. County neighborhoods.
- Strive will provide ambassadors trained in unconscious bias identification, trauma-informed response, de-escalation, cultural/situational awareness, customer service, disability awareness, and public safety.