PODIUM PICTURES


Associated tags: NASCAR, Olympic Channel, Entertainment, Pharmaceutical industry, Film, The New York Times, NFL, 2022 Winter Olympics, Athlete, Mental health, CNN, Chicago Bulls, Mental Health Awareness Month, American City Business Journals, MGM, LeBron James, Weight, Tokyo Olympics, Rocky Mountains, DeMar

SPORTS LEGENDS TEAM UP WITH PODIUM PICTURES TO CREATE NEW PROJECTS TO "BREAK THE STIGMA" ON MENTAL HEALTH

Retrieved on: 
Monday, May 16, 2022

LOS ANGELES, May 16, 2022 /PRNewswire/ -- Three sports legends of varied athletic disciplines - Chicago Bulls superstar DeMar DeRozan, NASCAR legend Dale Earnhardt Jr. and Olympic ski racing champion Bode Miller - are joining award-winning filmmaker Brett Rapkin ("The Weight of Gold") and Podium Pictures to create a series of six documentary projects focused on breaking the stigma of mental health through the power of athletes and storytelling.

Key Points: 
  • Podium Pictures will be distributing these documentaries around the world on a free platform as a mental health resource, rather than limiting access behind a paywall.
  • Key to this fundraising strategy is their partnership with Donatestock.com where donors have the option to gift appreciated assets for significant tax advantages.
  • In honor of Mental Health Awareness month, Podium and Donatestock are matching $1 million in donations to Podium Society, for all gifts including stock, cash, and crypto.
  • The new projects will continue the conversation started by "The Weight of Gold," which was released by HBO in 2020.