TENCENT SPORTS

NBA and Tencent Announce Five-year Partnership Expansion

Retrieved on: 
Monday, July 29, 2019
Companies of China, Companies, Nanshan District, Shenzhen, RSS, Tencent, Economy of China, National Basketball Association, NBA TV

- Tencent Represents NBA's Largest Partnership Outside the U.S. -

Key Points: 
  • - Tencent Represents NBA's Largest Partnership Outside the U.S. -
    BEIJING, July29, 2019 /PRNewswire/ -- The National Basketball Association (NBA) and Tencent Holdings Limited ("Tencent", HKSE: 0700), the Exclusive Official Digital Partner of the NBA in China, today announced a five-year expansion of their existing partnership that will see Tencent - the NBA's largest partner outside the U.S. - provide extensive NBA coverage on its platforms through the 2024-25 NBA season, including live NBA games, NBA programming and interactive fan experiences.
  • Tencent and the NBA also jointly manage and operate several other NBA services and activities in China, including NBA-themed mobile games, NBA social media accounts, and interactive fan events.
  • "We believe that the enhanced partnership between the NBA and Tencent will take our phenomenal success to new heights," said Tencent President Martin Lau.
  • NBA Digital's assets include NBA TV, NBA.com, the NBA App and NBA League Pass.