Vrai

AEI Corporation Ltd. Launches Vrai Premium Hard Seltzer Across Asia

Retrieved on: 
Friday, February 19, 2021
Product certification, Hard seltzer, Articles, Organic certification, Organic food, National Organic Program, Food and drink, Product, Draft:BubbleMe Hard Seltzer

Vrai is the first and only United States Department of Agriculture ("USDA") certified organic premium hard seltzer in the United States, and is 5.5% ABV.

Key Points: 
  • Vrai is the first and only United States Department of Agriculture ("USDA") certified organic premium hard seltzer in the United States, and is 5.5% ABV.
  • According to Jefferies' analysis,2 sales of hard seltzer are expected to double to$3.5 billion in 2020 and reach $6.5 billion by 2024.
  • In 2019, hard seltzer sales grew significantly by 226.4%, while total beer sales achieved a growth of less than 1%3.
  • Vrai is the first-and-only USDA Organic RTD Premium Hard Seltzer available in the market today.

Natural Beverage Infusions Announces International Expansion Of Its Vrai Hard Seltzers

Retrieved on: 
Wednesday, September 30, 2020
CIG

CHICAGO, Sept. 30, 2020 /PRNewswire/ -- Natural Beverage Infusions ("NBI") announced today the expansion of Vrai, its Ready-to-Drink ("RTD") premium hard seltzer, in Asian markets through a Joint-Venture Licensing Agreement ("JVLA") with Capital Impetus Group ("CIG").

Key Points: 
  • CHICAGO, Sept. 30, 2020 /PRNewswire/ -- Natural Beverage Infusions ("NBI") announced today the expansion of Vrai, its Ready-to-Drink ("RTD") premium hard seltzer, in Asian markets through a Joint-Venture Licensing Agreement ("JVLA") with Capital Impetus Group ("CIG").
  • CIG will utilize its MTBL Global Fund, the first-ever alcohol sector-focused, open-end investment fund in Asia, to help expand Vrai's global distribution.
  • The JVLA gives NBI's portfolio of Vrai hard seltzers a gateway to the fastest growing consumer marketplace in the world, leveraging CIG's MTBL Global Fund's wholly owned and operated, on-and-off premise, retail channels to drive sales in the Asia-Pacific region.
  • "In addition to Vrai's current product mix, NBI will also launch a new line of Moutai Bulao-based premium hard seltzers infused with organic flavors tailored to the Asian consumer," said Nicholas Piekoszewski, CEO of Vrai.

Vrai Seltzers Expands Into New Markets Amid COVID Crisis

Retrieved on: 
Wednesday, May 27, 2020
Cocktail

But with the arrival of the coronavirus pandemic and widespread stay-at-home orders, interest has skyrocketed."

Key Points: 
  • But with the arrival of the coronavirus pandemic and widespread stay-at-home orders, interest has skyrocketed."
  • "This market expansion strategy allows Vrai to enter the largest retail market in the U.S. with a younger target audience that is perfectly aligned to our brand," says Nick Piekoszewski, CEO of Vrai.
  • Additionally, Natural Beverage Infusions will be producing three unique variations of its Vrai product line to satisfy a younger consumer appetite for ready-to-go, stay-at-home premium cocktail alternatives, which surged during the coronavirus crisis.
  • "Natural Beverage Infusions has created the best tasting premium alcoholic seltzers in the market today," says Jayson Kim, General, Partner at Legendary Ventures.