Hard seltzer

United States Alternative Adult Beverages Market Report Explores Emerging Adult Beverage Sectors and Innovative Brands - ResearchAndMarkets.com

Retrieved on: 
Monday, April 1, 2024
Retail, Wine & Spirits, HARD, RTD, Drink, Growth, White Claw Hard Seltzer, Coronavirus, Research, Collision, CBD, Wine, Hard seltzer, Alcoholism, Maharajkumar of Vizianagram, THC, Hard, Liquor

The "2023 Alternative Adult Beverages in the U.S." report from Beverage Marketing has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "2023 Alternative Adult Beverages in the U.S." report from Beverage Marketing has been added to ResearchAndMarkets.com's offering.
  • The Alternative Adult Beverages in the U.S. report examines the burgeoning adult beverage types expanding the adult beverage horizon beyond the standard beer, wine and distilled spirits categories.
  • This market report includes data as well as discussion of innovation and the consumer need states and attitudes driving it.
  • The report discusses a broad range of entrepreneurial brands in various emerging sectors and sub-sectors and quantifies key sectors and brands.

Playboy Spirits Launches PLAY HARD Vodka Seltzer

Retrieved on: 
Wednesday, September 20, 2023
Playboy, RTD, Culture, Fruit, Individual, ABV, Generation Z, Alcopop, Creativity, PLAY, Collection, HARD, SIP, Century, PLBY Group, Hard seltzer, Liquor, Nightclub

CHICAGO, Sept. 20, 2023 /PRNewswire/ -- Playboy Spirits, a joint venture between Spirits Investment Partners (SIP) and PLBY Group, announces the highly anticipated launch of PLAY HARD – a premium line of vodka seltzers. PLAY HARD Seltzers, Playboy Spirits' newest addition to their alcohol beverage portfolio, is a refreshing new entrant to the RTD category with a focus on unique flavors, natural ingredients, low calories and stand out packaging featuring iconic artwork by Andy Warhol.

Key Points: 
  • CHICAGO, Sept. 20, 2023 /PRNewswire/ -- Playboy Spirits, a joint venture between Spirits Investment Partners (SIP) and PLBY Group, announces the highly anticipated launch of PLAY HARD – a premium line of vodka seltzers.
  • "Playboy Spirits welcomes a new generation as we unveil the next chapter in hard seltzers with PLAY HARD—designed for those who seek great flavor, premium quality, and style," said Marc Bushala, CEO of Playboy Spirits and SIP.
  • PLAY HARD celebrates self-expression and a nod to those who like to play hard and have fun."
  • "The launch of PLAY HARD is a beautiful intersection of art, culture and content," said Devon Belter, Global Brand Director of PLAY HARD.

Hinny Hard Seltzer Takes Home Top Honors at New York City's Seltzerland Festival

Retrieved on: 
Thursday, August 17, 2023
Grape, Heart, Name, Hinny, Hard seltzer, Nightclub, Soft drink

ROCHESTER, N.Y., Aug. 17, 2023 /PRNewswire-PRWeb/ -- Hinny Hard Seltzer, the renowned seltzer company known for its bold and distinct flavors, emerges triumphant at the prestigious Seltzerland Festival. Held in Brooklyn, NY on July 22nd, 2023, Seltzerland is a highly anticipated outdoor event that celebrates the best hard seltzer brands, offering attendees a unique experience with a wide range of options from highly recognized names to hidden gems.

Key Points: 
  • Hinny Hard Seltzer, the renowned seltzer company known for its bold and distinct flavors, emerges triumphant at the prestigious Seltzerland Festival.
  • ROCHESTER, N.Y., Aug. 17, 2023 /PRNewswire-PRWeb/ -- Hinny Hard Seltzer, the renowned seltzer company known for its bold and distinct flavors, emerges triumphant at the prestigious Seltzerland Festival.
  • Best Hard Seltzer: The ultimate testament to Hinny's dedication to crafting exceptional beverages was winning the Best Hard Seltzer award.
  • The recognition validates the hard work and passion that goes into creating each and every can of Hinny Hard Seltzer.

White Claw® Hard Seltzer Wants You to 'CLAW™ Back Your Summer' with an Epic Remote Vacation and More Getaways

Retrieved on: 
Tuesday, August 1, 2023
White Claw Hard Seltzer, Intelligence, Gen, Drink, Friends, Clawback, Research, Long Weekend, QR, HARD, Love, Hard seltzer, White, Tourism, Shipbuilding, Hotel, Nightclub, Marketing

CHICAGO, Aug. 1, 2023 /PRNewswire/ -- With the midpoint of summer quickly approaching, a new survey from White Claw® Hard Seltzer shows that a staggering 54% of employed Americans haven't planned their summer vacation and 1 in 4 (24%) won't take all of their vacation time this year. As the nation's leading hard seltzer* and a brand that's synonymous with summer fun, White Claw is giving away a range of iconic summer getaways for fans and friends so they can unplug and unwind before the season's over.

Key Points: 
  • That's why throughout August, White Claw is giving away escapes as epic as its hard seltzers to help fans unplug for a day, long weekend or even a totally unplugged island vacation.
  • Day Off: Escape the grind of the workday with a stay at an epic mansion or luxury home for the day for you and your friends.
  • Week Off: Experience the ultimate escape to unplug and recharge, far away from work, with a week-long stay at a remote destination in Hawaii.
  • All Registered Trademarks, used under license by White Claw Seltzer Works, Chicago, IL.

Catalina Identifies Hot Summer 2023 Grocery Trends

Retrieved on: 
Thursday, June 8, 2023
Beer, Container deposit legislation in the United States, Growth, BBQ, Wine, Data Analytics Library, Hard seltzer, Low-alcohol beer, Liquor

Overall, the Pre-mixed Cocktails category is expected to grow by 11% year over year in 2023 and is becoming increasingly competitive, with major players driving innovation to differentiate themselves. Catalina data shows the 29% growth of Pre-Mixed Cocktails has outpaced other alcoholic beverage categories since May 2022, followed by Wine Coolers (+22%) and Non-alcoholic Beer (+11%). Their popularity is coming at the expense of Hard Seltzers (-15%), Domestic Wine (-5%) and mainstream Beer (-3%). Notably, the consumption of Beer Cocktails, such as shandies and ginger beers, is on the rise -- up 46% versus a year ago -- while Non-alcoholic Beer has seen an 11% increase.

Key Points: 
  • We expect pre-mixed cocktails to be well-stocked in picnic coolers across the country this Summer.
  • "We expect pre-mixed cocktails to be well-stocked in picnic coolers across the country this Summer, at the expense of hard seltzer and domestic beer and wine," said Sean Murphy, Chief Data & Analytics Officer at Catalina.
  • Overall, the Pre-mixed Cocktails category is expected to grow by 11% year over year in 2023 and is becoming increasingly competitive, with major players driving innovation to differentiate themselves.
  • Catalina data shows the 29% growth of Pre-Mixed Cocktails has outpaced other alcoholic beverage categories since May 2022, followed by Wine Coolers (+22%) and Non-alcoholic Beer (+11%).

Global $18 Billion Hard Seltzer Markets, Size, Segments, Outlook, and Revenue Forecasts, 2017-2021 & 2022-2028 - ResearchAndMarkets.com

Retrieved on: 
Wednesday, May 17, 2023
Retail, Wine & Spirits, Taste, Red Cherry, Millennials, COVID-19, Energy drink, White Claw Hard Seltzer, Carbonated water, US, Hard seltzer, Water, Container deposit legislation in the United States, Growth, AB InBev, Social media, Video game, Soft drink, Calamansi, Kiwi

Hard Seltzer, also known as spiked seltzer, hard sparkling water, and alcoholic seltzer, is a blend of carbonated water, fruit flavoring, and alcohol.

Key Points: 
  • Hard Seltzer, also known as spiked seltzer, hard sparkling water, and alcoholic seltzer, is a blend of carbonated water, fruit flavoring, and alcohol.
  • Rising consumption of carbonated beverages along with the increasing preference for hard seltzer beverages for their low-calorie and enhanced taste among millennials is likely to propel the growth of the Global Hard Seltzer Market.
  • The Global Hard Seltzer Market faces challenges due to the stringent regulations laid by governmental bodies on hard seltzer products.
  • In the second stage, the demand for hard seltzer rose significantly as hard seltzer drinks were easily available on e-commerce channels like Drizly, Minibar, and others.

Spindrift Spiked, America's Best Tasting Hard Sparkling Water, launches Spiked Strawberry Lemonade and brings Hard Sparkling Water back to its roots

Retrieved on: 
Tuesday, April 18, 2023
Taste, The Washington Post, Hard seltzer, RI, OR, Water, ME, Fermentation, ABV, Multimedia, CO, Weather, Carbonated water, Soft drink, Spindrift

NEWTON, Mass., April 18, 2023 /PRNewswire/ -- Today, Spindrift is launching Spiked Strawberry Lemonade – the 21+ adult version of their fan-favorite sparkling lemonade. Voted #1 Best Tasting by The Washington Post, Spindrift Spiked is made with real fruit – and no synthetic sweeteners or additives – Spiked Strawberry Lemonade guarantees all the nostalgia of your favorite lemonade without any of the added sugar.

Key Points: 
  • NEWTON, Mass., April 18, 2023 /PRNewswire/ -- Today, Spindrift is launching Spiked Strawberry Lemonade – the 21+ adult version of their fan-favorite sparkling lemonade.
  • Voted #1 Best Tasting by The Washington Post, Spindrift Spiked is made with real fruit – and no synthetic sweeteners or additives – Spiked Strawberry Lemonade guarantees all the nostalgia of your favorite lemonade without any of the added sugar.
  • Hard seltzer and hard lemonade have migrated away from the promise of sparkling water and become sugary and artificial-tasting," said Bill Creelman, CEO and founder of Spindrift.
  • "With the launch of Spiked Strawberry Lemonade, Spindrift is doubling down on our belief that Hard Sparkling Water should be delicious without the added sugar."

Settlement Administrator Angeion Group Announces Proposed Settlement In Vizzy Hard Seltzer Class Action

Retrieved on: 
Thursday, April 6, 2023
Marketing, Telephone, Label, Valid claim, Vexatious litigation, Lawyer, District court, Proof of purchase, Court, Arch Street (Philadelphia), PACER, Defendant, Cash, Household, Pittsylvania County Clerk's Office, Suite, Hearing, United States district court, Public access, Documentation, National Incentive Award (KVS), Maharajkumar of Vizianagram, Plaintiff, United States aircraft production during World War II, Settlement, Hard seltzer, Claim, Cryptocurrency, Insurance, Object

PHILADELPHIA, April 6, 2023 /PRNewswire/ -- A proposed class action Settlement has been reached in cases alleging Vizzy brand hard seltzer beverages (the "Products") were unlawfully and misleadingly labeled as "with antioxidant vitamin C from acerola superfruit." Molson Coors Beverage Company USA LLC ("Defendant") contends that the label claims are expressly true and denies that it did anything wrong. Notwithstanding, the parties have agreed to settle the cases on a nationwide basis, and Defendant has agreed to change its labeling and provide Cash Payments to Settlement Class Members. The cases are Marek, et al. v. Molson Coors Beverage Company USA LLC, United States District Court for the Northern District of California, Case No. 21-cv-07174-WHO; Williams v. Molson Coors Beverage Company USA LLC, United States District Court for the Northern District of Illinois, Case No. 21-cv-50207; Eyzaguirre v. Molson Coors Beverage Company USA LLC, United States District Court for the Southern District of Florida, Case No. 22-cv-60889.

Key Points: 
  • If You Purchased Vizzy Hard Seltzer products Any Time Between January 1, 2020, and March 10, 2023, A Class Action Settlement Totaling $9,500,000.00 May Affect Your Legal Rights.
  • PHILADELPHIA, April 6, 2023 /PRNewswire/ -- A proposed class action Settlement has been reached in cases alleging Vizzy brand hard seltzer beverages (the "Products") were unlawfully and misleadingly labeled as "with antioxidant vitamin C from acerola superfruit."
  • You are a Settlement Class Member if you purchased any Vizzy brand hard seltzer beverage in the United States between January 1, 2020, and March 10, 2023, except for the purpose of resale.
  • For more information, please visit www.vizzysettlement.com or contact the Claim Administrator at Vizzy Settlement Administrator, 1650 Arch Street, Suite 2210, Philadelphia, PA 19103 or by telephone at (844) 509-3005.

LONE RIVER SADDLES UP WITH SUPERSTAR AND TEXAS NATIVE MIRANDA LAMBERT FOR A MULTI-YEAR PARTNERSHIP

Retrieved on: 
Thursday, March 30, 2023
Women's History Month, City, Music, Partnership, Woman, Anomaly, Noise, HERE, Western United States, Irvine Ranch Water District, Hard seltzer, Amusement park, Livestock, Lone (river)

NEW YORK, March 30, 2023 /PRNewswire/ -- Lone River – premium brewed beverages inspired by classic tequila cocktails – were built on the pioneering spirit of fourth generation Texan Katie Beal Brown. Today, the "canned ranch water dynasty" (EATER) meets its perfect pairing with the announcement of a multi-year partnership with superstar and fellow Texan, Miranda Lambert.

Key Points: 
  • Today, the "canned ranch water dynasty" ( EATER ) meets its perfect pairing with the announcement of a multi-year partnership with superstar and fellow Texan, Miranda Lambert.
  • "I don't do a ton of partnerships, but I was drawn to Katie's story, and found so many similarities with my own, so working with Lone River is really special for me," Lambert shared.
  • Lone River was built on honoring her family's roots and sharing an authentic way of life in West Texas.
  • Lone River is the leading Ranch Water brand and a Top Ten leader within the Hard Seltzer segment nationwide1.

White Claw® Creates a Way to Make Smoother Vodka: Introducing New White Claw™ Premium Vodka, the World's First Triple Wave Filtered™ Vodka

Retrieved on: 
Tuesday, March 21, 2023
Taste, Heart, White Claw Hard Seltzer, Watermelon, Alcohol, Innovation, Carbon, Thought, Calorie, Grain, Nose, TTB, Hard seltzer, Citrus, Fat, White, Mouth, Liquor

CHICAGO, March 21, 2023 /PRNewswire/ -- White Claw®, the creator of the nation's number one-selling hard seltzer, today announces the launch of new White Claw™ Premium Vodka, the world's first Triple Wave Filtered™ vodka. The first-of-its-kind filtration process uses tremendous pressure equal to three 30-foot waves to create a vodka with distinctive taste, aroma, and smoothness.

Key Points: 
  • White Claw Premium Vodka takes advantage of a change in regulations that for years made vodka tasteless by law in America.
  • After years of work creating a remarkable filtration technology, White Claw is ushering in a new era in American vodka.
  • As part of its expansion into vodka, White Claw is also announcing the launch of its new ready-to-drink White Claw Vodka + Soda, because better vodka makes for a better vodka + soda.
  • The new 100-calorie canned cocktail is made with the same Triple Wave Filtered White Claw Premium Vodka that is in the bottles.