DISCOVERY Loyalty

NH Hotel Group Joins Global Hotel Alliance

Retrieved on: 
Tuesday, April 20, 2021
Lodging, Destinations, Travel, Vacation, Hospitality industry, Tourism, Travel, Hotel chains, Timeshare, HNA Group, NH Hotel Group, Minor Hotels, Global Hotel Alliance, Hotel loyalty program, Global Hotel Alliance, DISCOVERY Loyalty, NH Hotel Group, GLOBAL HOTEL ALLIANCE, DISCOVERY LOYALTY, NH HOTEL GROUP

b"Global Hotel Alliance (GHA), operator of the award-winning, multi-brand hotel loyalty programme, DISCOVERY, announced today that NH Hotel Group will join the alliance and merge the NH Rewards loyalty programme with DISCOVERY in early 2022, thereby establishing DISCOVERY as one of the 10 largest loyalty programmes in the hospitality sector, with over 900 participating hotels.\nBased in Madrid, Spain, the NH Hotel Group is one of the largest hotel companies in the world.

Key Points: 
  • b"Global Hotel Alliance (GHA), operator of the award-winning, multi-brand hotel loyalty programme, DISCOVERY, announced today that NH Hotel Group will join the alliance and merge the NH Rewards loyalty programme with DISCOVERY in early 2022, thereby establishing DISCOVERY as one of the 10 largest loyalty programmes in the hospitality sector, with over 900 participating hotels.\nBased in Madrid, Spain, the NH Hotel Group is one of the largest hotel companies in the world.
  • Under three brands, NH Hotels, NH Collection and nhow, it operates over 360 hotels in 30 countries, primarily in Europe and South America.
  • NH Hotel Group is majority-owned by Minor Hotels, a Bangkok-based operator of more than 160 hotels and a GHA shareholder.
  • This mandates a portfolio of more than 500 hotels under eight brands: NH Hotels, NH Collection, nhow, Tivoli, Anantara, Avani, Elewana and Oaks, which complete a wide and diverse spectrum of hotel proposals connected to the needs and desires of today's global travellers.\n"

Global Hotel Alliance Announces 2019 Results

Retrieved on: 
Monday, February 17, 2020
Lodging, Travel, Vacation, Kempinski Hotels, Global Hotel Alliance, Hotels, Kempinski, Hotel Adlon, Pan Pacific Hotels and Resorts, Waikiki, Hospitality industry, Service industries, Global Hotel Alliance, DISCOVERY Loyalty

The steady rise in revenues was driven largely by a further 18% growth in DISCOVERY membership, which reached 16.4 million members by the end of 2019.

Key Points: 
  • The steady rise in revenues was driven largely by a further 18% growth in DISCOVERY membership, which reached 16.4 million members by the end of 2019.
  • In 2019, elite tier customers represented 4.2% of the active member database but produced over US$420 million in room revenues.
  • The most popular hotels booked on the DISCOVERY website in 2019 throughout the six continents represented were the Pan Pacific Singapore, Kempinski Nile Hotel Garden City Cairo, Egypt, PARKROYAL Darling Harbour, Australia, Hotel Adlon Kempinski Berlin, Germany, Outrigger Waikiki Beach Resort, United States, and the Tivoli Mofarrej Sao Paulo Hotel, Brazil.
  • Global Hotel Alliance (GHA) is the worlds largest alliance of independent hotel brands, bringing together more than 35 brands with over 570 hotels in 78 countries.