SMAT

The Quit to Win! Challenge is back to support young and not-so-young smokers who want to quit

Retrieved on: 
Tuesday, January 4, 2022

The Challenge encourages smokers to commit to not smoking for 6 weeks, from February 7 to March 20, a realistic first goal.

Key Points: 
  • The Challenge encourages smokers to commit to not smoking for 6 weeks, from February 7 to March 20, a realistic first goal.
  • To promote this unmissable annual event, the campaign is introducing its new spokesperson, pharmacist Alexandre Chagnon, namely to reach young smokers.
  • With its proven approach based on the support it offers and strength in numbers, the Challenge is truly a key ally for all Quebecers who want to quit.
  • Challenge is a province-wide campaign that provides free support to smokers who want to quit through a collective challenge.