Tiffany & Co. Introduces The "ABOUT LOVE" Campaign Starring Beyoncé And Jay-Z
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Monday, August 23, 2021
Diamond, Company, Tiffany T. Alston, Partnership, Tiffany & Co., Product, Love, Carter, Kimberley, Northern Cape, LOVE, JAY-Z, Historically black colleges and universities, Jewellery, Time, House, Breakfast at Tiffany's, Tiffany Yellow Diamond, In-product communication, Beauty, History, Breakfast, MDB Communications, Ambrose, Workforce, Film
NEW YORK, Aug. 23, 2021 /PRNewswire/ -- Tiffany & Co. announced today that powerhouse couple Beyoncé and JAY-Z will star in its latest campaign celebrating modern love. Synonymous with the world's greatest love stories since 1837, Tiffany's debut of "ABOUT LOVE" marks the latest evolution of the luxury jeweler's new creative direction. The campaign is the result of a close collaboration and a shared vision between both the Carters and Tiffany & Co.
Key Points:
- The Carters
NEW YORK, Aug. 23, 2021 /PRNewswire/ --Tiffany & Co. announced today that powerhouse couple Beyonc and JAY-Z will star in its latest campaign celebrating modern love. - We are honored to have the Carters as a part of the Tiffany family."
- The Carters' love story is illuminated by the iconic Tiffany Diamond and set against the backdrop of Jean-Michel Basquiat's Equals Pi (1982).
- Worn in a campaign for the first time in history, the Tiffany Diamond weighs 128.54 carats and boasts an unprecedented 82 facets.