LOUIS XIII COGNAC EXPRESSES ITS UNIQUE RELATION TO TIME BY PAYING TRIBUTE TO MOTHER EARTH WITH A SIMPLE AND POSITIVE MESSAGE: BELIEVE IN TIME
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Tuesday, March 15, 2022
PARIS, March 15, 2022 /PRNewswire/ -- Time is the raw material of LOUIS XIII Cognac. Following "100 Years" – a two-part creative campaign rooted in film, and music – LOUIS XIII continues to express its unique relation to Time by paying tribute to Mother Earth in this latest project, Believe in Time, a film released today. The film is led by GRAMMY Award-winning singer, songwriter and visual artist Solange Knowles, who also composed an original piece of music for the project, in collaboration with Chinese couture designer Guo Pei, and French-Senegalese Cannes Festival's Grand Prix winning director Mati Diop ("Atlantics").
Key Points:
- Following "100 Years" a two-part creative campaign rooted in film, and music LOUIS XIII continues to express its unique relation to Time by paying tribute to Mother Earth in this latest project, Believe in Time, a film released today.
- LOUIS XIII Cognac is delighted to collaborate with these three iconic female artists who are all changemakers in their respective fields.
- With this artistic creation, LOUIS XIII cognac reaffirms its commitment to craftsmanship, quality, beauty, and human made creations.
- The Believe in Time project, from award winning creative agency FRED & FARID Los Angeles marks seven years of successful collaboration between LOUIS XIII and FRED & FARID.