Misleading or deceptive conduct

Competition Bureau cracking down on deceptive marketing claims about COVID-19 prevention or treatment

Retrieved on: 
Wednesday, May 6, 2020

Most of the businesses have taken corrective action, pulling products that raised concerns from their shelves or stopping the claims.

Key Points: 
  • Most of the businesses have taken corrective action, pulling products that raised concerns from their shelves or stopping the claims.
  • Know the law: The Competition Act prohibits false or misleading claims about any product, service, or business interest.
  • 2. Review your marketing practices: Conduct a comprehensive review of your marketing practices to identify any claims that could reasonably be associated with COVID-19.
  • The Competition Bureau is taking action to protect consumers and businesses from deceptive marketing and other anticompetitive activity during the COVID-19 pandemic.