IMAX Rockets to $6.2 Million with "Avatar" Re-Release in China, Capturing a Whopping 30% of Overall Weekend Box Office
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Sunday, March 14, 2021
Remarkably, IMAX theaters captured 30% of the film's weekend box office, despite accounting for only 1% of screens in the market.
Key Points:
- Remarkably, IMAX theaters captured 30% of the film's weekend box office, despite accounting for only 1% of screens in the market.
- IMAX has now earned a lifetime box office of $249.5 million with the groundbreaking film, which remains the highest grossing IMAX film of all time as well.
- "A big screen sized thank you to IMAX for their contribution to the success of 'Avatar' at the box office.
- IMAX, IMAX Dome, IMAX 3D, IMAX 3D Dome, Experience It In IMAX, The IMAX Experience, An IMAX Experience, An IMAX 3D Experience, IMAX DMR, DMR, IMAX nXos and Films to the Fullest, are trademarks and trade names of the Company or its subsidiaries that are registered or otherwise protected under laws of various jurisdictions.More information about the Company can be found at www.imax.com .