Blue Cross Blue Shield Of Massachusetts Makes Website Available In Five Additional Languages
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Wednesday, May 19, 2021
b'BOSTON, May 19, 2021 /PRNewswire/ -- Blue Cross Blue Shield of Massachusetts ("Blue Cross") is making its website available in five additional languages - Spanish, Portuguese, Russian, Chinese (Simplified), and Vietnamese - in an effort to better serve its diverse membership.
Key Points:
- b'BOSTON, May 19, 2021 /PRNewswire/ -- Blue Cross Blue Shield of Massachusetts ("Blue Cross") is making its website available in five additional languages - Spanish, Portuguese, Russian, Chinese (Simplified), and Vietnamese - in an effort to better serve its diverse membership.
- "\nThe multi-phase translation plan began this month with the public Blue Cross website , including pages with information about health plans, mental health and substance use disorder resources, COVID-19 support, and more.\n"Health care must be inclusive and accessible for diverse populations," said Tonya Webster, vice president and consumer experience officer at Blue Cross.
- "Making our resources for members available in several other languages is an example of our company-wide commitment to diversity, equity and inclusion, and it also demonstrates our focus on consumer experience for all our members.
- "\nTo determine which languages would be most useful for members, Blue Cross\' Member Service team analyzed member calls and translation requests as well as broad member demographic trends, and identified Spanish, Portuguese, Russian, Chinese, and Vietnamese as initial priorities.