Amstel ULTRA® Launches “Choose Your Way to Live” Campaign with Tennis Legend Rafa Nadal
b'AMSTERDAM, May 21, 2021 (GLOBE NEWSWIRE) -- Today, Amstel ULTRA\xc2\xae, the premium low-carb, low-calorie light beer, is launching a new global campaign with tennis legend, Rafa Nadal, titled \xe2\x80\x98Choose Your Way to Live\xe2\x80\x99.
- b'AMSTERDAM, May 21, 2021 (GLOBE NEWSWIRE) -- Today, Amstel ULTRA\xc2\xae, the premium low-carb, low-calorie light beer, is launching a new global campaign with tennis legend, Rafa Nadal, titled \xe2\x80\x98Choose Your Way to Live\xe2\x80\x99.
- With Amstel ULTRA\xc2\xae and Amstel 0.0, we aim to empower everybody to be able to live a balanced and active lifestyle, without the need to compromise on taste or quality.
- Over the next three years, Nadal will feature in Amstel ULTRA\xc2\xae and Amstel 0.0 TV spots, digital and out of home advertising.\nThis is the latest activity from the partnership announced in April, in which Rafa Nadal will be the face of a number of Amstel\xe2\x80\x99s low & no alcohol beverages including Amstel ULTRA\xc2\xae, Amstel 0.0.
- Amstel ULTRA\xc2\xae Seltzer and Amstel Malta ULTRA\xc2\xae.\nIn 1870, Amstel was founded by two friends and entrepreneurs in Amsterdam and is named after the river Amstel, which flows through the city.