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YFZ450R’s Legacy and Racing Champions Honored at U.S. Manufacturing Facility

Retrieved on: 
Monday, March 25, 2024

The experience brought together media representatives, current and former YFZ racers and champions, as well as Yamaha employees to honor the illustrious history of the beloved vehicle.

Key Points: 
  • The experience brought together media representatives, current and former YFZ racers and champions, as well as Yamaha employees to honor the illustrious history of the beloved vehicle.
  • The anniversary celebration aimed to showcase Yamaha's commitment to excellence and highlight the achievements of the YFZ’s bLU cRU racers throughout the decades.
  • “Yamaha celebrates the enduring legacy of our YFZ450R, from its revolutionary beginnings twenty years ago to its podium success today.
  • Every Yamaha SxS and full-size ATV is proudly Assembled in the USA at Yamaha’s state-of-the-art manufacturing facility in Newnan, Georgia, for worldwide distribution.

Yamaha Expands bLU cRU Support for 2024 ATV and SxS Racing Season

Retrieved on: 
Thursday, March 7, 2024

MARIETTA, Ga., March 07, 2024 (GLOBE NEWSWIRE) -- Yamaha Motor Corp., USA , is thrilled to announce significant expansions to its bLU cRU program for the 2024 Side-by-Side (SxS) and ATV racing seasons.

Key Points: 
  • MARIETTA, Ga., March 07, 2024 (GLOBE NEWSWIRE) -- Yamaha Motor Corp., USA , is thrilled to announce significant expansions to its bLU cRU program for the 2024 Side-by-Side (SxS) and ATV racing seasons.
  • Donnie Luce, Yamaha's off-road racing coordinator, expresses, “We are incredibly excited to bolster our support for the 2024 ATV and SxS racing season.
  • Similarly, in the GNCC XC1 Pro ATV series, Brycen Neal of Phoenix Racing and Walker Fowler will compete for the XC1 Pro ATV title and $15,000 bLU cRU racing bonus on Yamaha YFZ450Rs.
  • New for 2024, Yamaha added bLU cRU support to the WORCS ATV classes.

St. John and Store By Store Debut Restaurant Marketing Podcast “Smart Takes”

Retrieved on: 
Thursday, December 7, 2023

Store By Store, a partner company to St. John, uses guest transactions, proximity data and marketing insights to find hidden opportunities for rapid brand growth and development, often starting at the local store level and then laddering up to the brand footprint.

Key Points: 
  • Store By Store, a partner company to St. John, uses guest transactions, proximity data and marketing insights to find hidden opportunities for rapid brand growth and development, often starting at the local store level and then laddering up to the brand footprint.
  • St. John is an integrated agency that has driven lasting growth for multiple restaurant brands over the last 30 years.
  • The collective team at St. John and Store By Store is known for kickstarting restaurant growth while increasing brand value for Zaxby’s, Denny’s, Bojangles, Smoothie King, Firehouse Subs, Metro Diner, Wendy’s and Ruby Tuesday.
  • St. John COO Jeff McCurry noted, “We believe Smart Takes will engage restaurant marketers looking for inspiration and solutions to drive growth in today’s marketplace.”
    Episodes are hosted by Jenifer Boyd Harmon, EVP practice lead at St. John and Store By Store; and Kristen Bankert, ACD at St. John.

Yamaha Celebrates Outstanding 2023 Off-Road Racing Season with Multiple Championships

Retrieved on: 
Wednesday, November 1, 2023

MARIETTA, Ga., Nov. 01, 2023 (GLOBE NEWSWIRE) -- Yamaha Motor Corp., USA , proudly marks the culmination of a remarkable 2023 off-road racing season, characterized by an outstanding collection of championship victories and significant philanthropic endeavors.

Key Points: 
  • MARIETTA, Ga., Nov. 01, 2023 (GLOBE NEWSWIRE) -- Yamaha Motor Corp., USA , proudly marks the culmination of a remarkable 2023 off-road racing season, characterized by an outstanding collection of championship victories and significant philanthropic endeavors.
  • Anderson's remarkable feat was celebrated with a $5,000 bLU cRU bonus for being the top-placing Yamaha Side-by-Side (SxS) at KOH.
  • Another Yamaha podium sweep took place at the Yamaha Racing Ironman finale of the Grand National Cross Country (GNCC) series in Crawfordsville, Indiana.
  • Additional charity endeavors at the Yamaha Racing Ironman GNCC included Yamaha bLU cRU racers, comprised of the Walker Fowler Racing and AmPro Yamaha teams, building balance bikes the Friday before race day.

Introducing the All-New Proven Off-Road Yamaha Wolverine X2 1000

Retrieved on: 
Wednesday, July 26, 2023

Designed to embody the power and performance of Yamaha’s flagship Wolverine RMAX 1000 lineup, the Wolverine X2 1000 offers exceptional capability, comfort, and confidence within a compact and value-packed machine.

Key Points: 
  • Designed to embody the power and performance of Yamaha’s flagship Wolverine RMAX 1000 lineup, the Wolverine X2 1000 offers exceptional capability, comfort, and confidence within a compact and value-packed machine.
  • Inspired by the success of the Wolverine X2, the new Wolverine X2 1000 blends a range of enhancements, derived from both the 850 platform and premium RMAX 1000 series.
  • The 2024 Yamaha Wolverine X2 1000 is now available at Yamaha dealers nationwide.
  • To discover the thrilling possibilities of the all-new Wolverine X2 1000 and explore Yamaha's complete lineup of Proven Off-Road vehicles, visit YamahaOutdoors.com or your local Yamaha dealer.

Yamaha Unveils 2024 Proven Off-Road ATV and Side-by-Side Lineup

Retrieved on: 
Wednesday, July 26, 2023

The 2024 Yamaha Wolverine X2 1000 is available at Yamaha dealers nationwide, starting at a $17,999 MSRP for the R-Spec trim in White and Armor Gray.

Key Points: 
  • The 2024 Yamaha Wolverine X2 1000 is available at Yamaha dealers nationwide, starting at a $17,999 MSRP for the R-Spec trim in White and Armor Gray.
  • The 2024 YXZ1000R and YXZ1000R SS are available at Yamaha dealers nationwide starting at a $20,899 MSRP in Team Yamaha Blue.
  • 2024 Recreational and Utility ATV Lineup: Grizzly, Kodiak 700, and Kodiak 450
    Yamaha introduces the 2024 Recreational and Utility ATV lineup, designed to excel in a wide range of applications from heavy-duty ranch and farm work to exhilarating off-road adventures.
  • Embark on your adventure and learn more about Yamaha's 2024 Proven Off-Road lineup at YamahaOutdoors.com or by visiting your local Yamaha dealer.

Yamaha Unleashes the 2024 YXZ1000R SS, Redefining Pure Sport Performance with All-New Auto-Shift Technology and 6-Speed Transmission

Retrieved on: 
Wednesday, July 26, 2023

The highlight of the 2024 YXZ1000R SS is Yamaha's exclusive Auto-Shift Technology, featuring three modes of direct-connection, conveniently accessible via a dash-mounted dial.

Key Points: 
  • The highlight of the 2024 YXZ1000R SS is Yamaha's exclusive Auto-Shift Technology, featuring three modes of direct-connection, conveniently accessible via a dash-mounted dial.
  • The new YXZ1000R SS also showcases increased accessory integration with a higher electrical output and added accessory ports and plugs.
  • The technology offers three user-selected modes: Auto, Sport Auto, and Sport Shift, catering to different driving preferences and terrains.
  • The 2024 YXZ1000R and YXZ1000R SS are available at Yamaha dealers nationwide starting at a $20,899 MSRP in Team Yamaha Blue.

Yamaha Racing GNCC University Empowers Next Generation of Champs

Retrieved on: 
Monday, July 10, 2023

Immediately following the University’s closing ceremonies on Friday, Yamaha bLU cRU racers geared up for the ninth round of GNCC over the weekend.

Key Points: 
  • Immediately following the University’s closing ceremonies on Friday, Yamaha bLU cRU racers geared up for the ninth round of GNCC over the weekend.
  • What has become a must-attend event for learning best-practices from Yamaha’s elite bLU cRU cross-country racers, this year’s Yamaha Racing GNCC University hosted nearly 100 students in the wet and muddy conditions at Snowshoe Mountain.
  • All students graduated with high honors, walking across the stage to receive their official Yamaha Racing GNCC University diploma, in addition to the praise and admiration of their racing mentors and attending friends and family.
  • After the Yamaha Racing GNCC University, the festivities continued at Snowshoe with the ninth round of the 2023 GNCC season.

Yamaha Announces bLU cRU ATV and SxS Race Support for 2023 Season

Retrieved on: 
Wednesday, March 1, 2023

MARIETTA, Ga., March 01, 2023 (GLOBE NEWSWIRE) -- Yamaha Motor Corp., USA , is pledging more than $119,500 in bLU cRU bonuses for the 2023 Side-by-Side (SxS) and ATV racing seasons.

Key Points: 
  • MARIETTA, Ga., March 01, 2023 (GLOBE NEWSWIRE) -- Yamaha Motor Corp., USA , is pledging more than $119,500 in bLU cRU bonuses for the 2023 Side-by-Side (SxS) and ATV racing seasons.
  • Anderson won the $5,000 bLU cRU bonus for driving the top-placing Yamaha Side-by-Side.
  • New for 2023, the Yamaha bLU cRU race program will support the 11-round Texas Outlaw Series .
  • Representing Yamaha in ATV MX’s AMA Pro class are defending champion, Joel Hetrick of Phoenix Racing, and eight-time Yamaha factory-supported champion, Chad Wienen of Wienen Motorsports, competing for the 2023 title and $15,000 bLU cRU bonus on their Yamaha YFZ450Rs.

Yamaha Dedicates Funds to Restore Trails Damaged by Wildfires

Retrieved on: 
Tuesday, December 6, 2022

and the Wenatchee Valley TREAD, will use OAI grants to rehabilitate OHV trails and riding areas that have been shut down following destructive wildfires.

Key Points: 
  • and the Wenatchee Valley TREAD, will use OAI grants to rehabilitate OHV trails and riding areas that have been shut down following destructive wildfires.
  • It is gratifying to deliver essential resources that restore access to public lands for OHV riders to once again enjoy,” said Steve Nessl, Yamaha’s Motorsports marketing manager.
  • Riding clubs, land stewardship associations, and public land managers are encouraged to work together with Yamaha dealers to identify projects and apply for support.
  • Since 2008, the Yamaha Outdoor Access Initiative has led the Powersports industry in supporting responsible access to our nation’s public lands for outdoor enthusiasts.