UM Names Deidre Smalls-Landau U.S. Chief Marketing Officer and EVP, Global Culture
NEW YORK, Aug. 6, 2019 /PRNewswire/ -- UM, the global marketing and media agency network of IPG Mediabrands, today announced the appointment of Deidre Smalls-Landau to the role of U.S. Chief Marketing Officer, effective immediately.
- NEW YORK, Aug. 6, 2019 /PRNewswire/ -- UM, the global marketing and media agency network of IPG Mediabrands, today announced the appointment of Deidre Smalls-Landau to the role of U.S. Chief Marketing Officer, effective immediately.
- "As a key member of the UM team, Deidre has worked relentlessly to strengthen the agency's product and culture by positioning diversity as a true competitive advantage that can help drive business results," said Lewis.
- Under Smalls-Landau's leadership, UM launched Remix Culture , the first culturally-focused iteration of its annual Wave X study that tracks social and digital media usage and motivations globally.
- UM is a strategic media agency committed to proving that media is a topline growth driver as much as an efficiency play.