Red Dead Redemption 2 Takes Over Imgur Ads
The Imgur Ad Buyout is a first of its kind advertising deal for the platform, with the first Imgur Ad Buyout taking place on October 26 for the launch of Red Redemption 2.
- The Imgur Ad Buyout is a first of its kind advertising deal for the platform, with the first Imgur Ad Buyout taking place on October 26 for the launch of Red Redemption 2.
- As part of the Imgur Ad Buyout, Rockstar will run a very limited number of ads for Red Dead Redemption 2 in the platform's top placement spots, minimizing advertiser content for the day and creating a better content viewing and sharing experience for the Imgur community, which skews largely millennial male - a demographic that over-indexes on its use of ad-blocking technology.
- "Rockstar understands this about the Imgur community and wanted to go beyond the expected to provide a brand experience that brings value to Imgurians.
- Imgur worked closely with MODCo Media , Rockstar's media agency of record, who planned and executed the campaign to produce a unique experience.