Connected Cars Become an Innovative Lead Generation Channel for Usage-Based Insurance Through New Verisk Program
Jersey City, N.J., Feb. 16, 2021 (GLOBE NEWSWIRE) -- Connected cars are becoming a powerful lead generation channel for usage-based insurance (UBI) with Discount Alert, a new program from Verisk (Nasdaq:VRSK).
- Jersey City, N.J., Feb. 16, 2021 (GLOBE NEWSWIRE) -- Connected cars are becoming a powerful lead generation channel for usage-based insurance (UBI) with Discount Alert, a new program from Verisk (Nasdaq:VRSK).
- Multiple top U.S. auto insurers are already using connected car telemetry from the Verisk Data Exchange for behavior-based auto insurance rating.
- Insurers leverage historical, anonymized telemetry data from consenting drivers in the Verisk Data Exchange to identify target prospects through their own custom segmentation models.
- Discount Alert then delivers personalized insurance offers to target prospects through automakers mobile apps and online auto owners portals.