FDA Must Not Allow IQOS to Become the Next Juul Among Kids
The details of those restrictions and strict FDA enforcement will be critical to ensure IQOS doesn't catch on with kids and become the next Juul.
- The details of those restrictions and strict FDA enforcement will be critical to ensure IQOS doesn't catch on with kids and become the next Juul.
- The FDA cannot allow yet another tobacco product to addict kids on its watch.
- This marketing presents IQOS as a fun lifestyle product, using imagery and themes that will attract kids (see examples of IQOS marketing here and here ).
- The FDA must ensure that this product is not marketed to or used by kids and is marketed only to adult smokers.