ALEX AND ANI Launches New Charm Design to Benefit The Armenia Fund On Armenian Genocide Remembrance Day
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Tuesday, April 24, 2018
Now through December 2018, 20% of the purchase price of the new Armenian Flower Expandable Necklace ($38) and Armenian Flower Expandable Wire Bangle ($38) will benefit the Fund.
Key Points:
- Now through December 2018, 20% of the purchase price of the new Armenian Flower Expandable Necklace ($38) and Armenian Flower Expandable Wire Bangle ($38) will benefit the Fund.
- Also known as a Forget-Me-Not, the flower is a symbol of remembrance, representing the passion and history of the Armenian people, honoring ancestors and genocide victims.
- Along with the launch of this special partnership, ALEX AND ANI will donate 20% of sales proceeds from all site-wide online purchases on Tuesday, April 24th (Armenian Genocide Remembrance Day) to the organization, with the use of code DONATE20.
- "Ending homelessness in Armenia's earthquake zone is an attainable goal and Alex and Ani is a valuable partner in that endeavor".